Establishing yourself as an expert in a specific industry can be overwhelming. There are a lot of ways to do this, from traditional, off-line strategies to the latest online trends of social media. Of course, it’s important that you identify your particular niche first, since it’s very hard to become an expert of many things. It’s far better to really concentrate your efforts on becoming the go-to person for a specific topic.
But let’s talk about two effective ways to help you become an expert that aren’t too difficult to do – article writing and PR.
Article Writing
One of the most cost-effective ways to establish and promote your brand and become an expert in your field is through article writing. As you know, people go online in search of good content, and this is why articles are so important. And with article writing, you only need a minimal investment of time and effort to see results.
First of all, you need to start writing interesting, well thought out articles. Some people find this easy, while others just don’t have the knack for it. So if you really don’t think you can write your own articles, the best thing to do is to outsource this step to an article writer. But don’t knock it until you try it – you may be surprised to find out that you have a hidden talent for writing, especially since it’s a topic you’re passionate about.
Of course, you can’t forget your SEO and keywords. This is the way to establish yourself as an expert – make sure your articles appear when people do a search on particular keywords.
Once you have your articles written, it’s time to do some article marketing. Most article directories are free, so it’s definitely a cheap way to get your articles out there.
It’s a good idea to make sure you write different articles for your own website and for article marketing. This is because search engines will only rank original content highly – they don’t want to offer people duplicate content. And you also want to offer people visiting your website content that isn’t found anywhere else.
The great thing about article marketing is the fact that you also get backlinks going back to your site. This is why it’s important that you put a link to your website in the resource box of your article – that’s actually what it is for. Also, your articles can also be indexed by Google, and if people stumble upon your site and find it interesting, they would be compelled to click on the link you put, which will drive visitors to your site.
As more and more people see and read your articles, the more you become an expert in your field. And your only investment is just the time and effort it took to write up some interesting articles.
Public Relations
As you know, most people don’t purchase products or services from just anyone – they buy the products and obtain the services of people and companies that they know and trust.
This is why public relations should be an essential part of your marketing mix. You want to make sure that you appeal to the public, because how else can you establish yourself as an expert if people don’t like you?
So what PR strategies can you utilize? It’s a good idea to participate in groups and associations related to the industry you’re concentrating on. This helps you meet people who are interested in the same field, enter into conversation with them, and become known as a go-to person in your niche.
If you’re targeting a local market, make sure to involve yourself in your community. Join committees and offer your professional services – you can even do pro bono work in the beginning to establish yourself and for people to start knowing about you.
Remember, becoming an expert takes time and effort. But it doesn’t always have to be expensive. Try these two relatively cost effective ways in promoting your personal brand, and you may be surprised at the results.
But let’s talk about two effective ways to help you become an expert that aren’t too difficult to do – article writing and PR.
Article Writing
One of the most cost-effective ways to establish and promote your brand and become an expert in your field is through article writing. As you know, people go online in search of good content, and this is why articles are so important. And with article writing, you only need a minimal investment of time and effort to see results.
First of all, you need to start writing interesting, well thought out articles. Some people find this easy, while others just don’t have the knack for it. So if you really don’t think you can write your own articles, the best thing to do is to outsource this step to an article writer. But don’t knock it until you try it – you may be surprised to find out that you have a hidden talent for writing, especially since it’s a topic you’re passionate about.
Of course, you can’t forget your SEO and keywords. This is the way to establish yourself as an expert – make sure your articles appear when people do a search on particular keywords.
Once you have your articles written, it’s time to do some article marketing. Most article directories are free, so it’s definitely a cheap way to get your articles out there.
It’s a good idea to make sure you write different articles for your own website and for article marketing. This is because search engines will only rank original content highly – they don’t want to offer people duplicate content. And you also want to offer people visiting your website content that isn’t found anywhere else.
The great thing about article marketing is the fact that you also get backlinks going back to your site. This is why it’s important that you put a link to your website in the resource box of your article – that’s actually what it is for. Also, your articles can also be indexed by Google, and if people stumble upon your site and find it interesting, they would be compelled to click on the link you put, which will drive visitors to your site.
As more and more people see and read your articles, the more you become an expert in your field. And your only investment is just the time and effort it took to write up some interesting articles.
Public Relations
As you know, most people don’t purchase products or services from just anyone – they buy the products and obtain the services of people and companies that they know and trust.
This is why public relations should be an essential part of your marketing mix. You want to make sure that you appeal to the public, because how else can you establish yourself as an expert if people don’t like you?
So what PR strategies can you utilize? It’s a good idea to participate in groups and associations related to the industry you’re concentrating on. This helps you meet people who are interested in the same field, enter into conversation with them, and become known as a go-to person in your niche.
If you’re targeting a local market, make sure to involve yourself in your community. Join committees and offer your professional services – you can even do pro bono work in the beginning to establish yourself and for people to start knowing about you.
Remember, becoming an expert takes time and effort. But it doesn’t always have to be expensive. Try these two relatively cost effective ways in promoting your personal brand, and you may be surprised at the results.