The direct selling model is truly one of the most lucrative models for obtaining sales because it is driven by personal relationships and word of mouth marketing. The technology of today has made it easier to reach out and interact with your clients and customers, changing the way that direct sellers obtain leads and prospects.
With the online industry booming, should direct sellers take advantage of this and start their own blog? Some of you may think that there’s no point since you already have a company blog that puts out nice content and is a place to direct your customers looking for additional information. What benefit could there be in putting up a personal blog?
Be Unique
Well, think about this. With so many direct sellers out there who are offering the same products to consumers, how do you make yourself stand out? Starting a blog is one of the things that you can do to set yourself apart from all the other sellers out there. By offering valuable content to your readers, they can see the specific benefits of buying from you. And those who follow your bog can potentially become your long-term customers, as they continue to read your posts and interact with you personally.
A personal blog will give people the opportunity to really get to know you and the values and things you stand for. By knowing you, they can grow to like and trust you, which is a key factor in the direct selling business. Remember, people buy from persons they like and trust, and a blog can help you build this trust with your readers and customers.
Also, having a blog can enable you to reach a wider audience than ever before. You may have been limited in your direct selling efforts because you concentrated on people you personally knew or organizing parties in your neighborhood. By starting a blog and using a bit of SEO in it so that it ranks well in the search engines, people who are searching for your products or information related to your products may stumble upon your blog and may become intrigued enough to follow you, possibly becoming your prospects.
And if you’re still not convinced, did you know that there are so many free blog platforms out there? Putting up and maintaining a blog doesn’t have to cost you a thing. You only need to spend a couple of hours a week posting content, and a bit of time optimizing it, to make sure that it gets the results you want.
But one last problem… you’re not a writer! Honestly, bloggers don’t have to be writers. What you can do is to simply write about things you know, about things that can help your customers solve problems. Think of the products you’re selling and what value they can offer to your consumers, and start a blog post about it. You may be surprised at how much content you can write by simply coming up with simple solutions for your customers.
So to blog or not to blog? It’s all up to you. But a personal blog can definitely benefit your direct selling business, so it would be a shame not to take advantage of the opportunity to reach a far wider audience than you’ve ever dreamed of.