Today’s generation is all about instant gratification. In the old days, people used to say, “I’m going to watch this show when I get home.” Nowadays, they want to watch their favorite shows and videos right now, wherever they are. They’re not going to wait until the 7 o’clock showing on the TV. They’re simply going to go online using their laptop or mobile phone and watch the video.
Truly, online video has changed the way the world works. It’s one of the components that differentiate traditional media from the new media. It is currently one of the most powerful social media tools that businesses can use in their marketing campaign. It’s fast, it’s immediate, and it gives people instant gratification.
You see, people’s eyes are most attracted to visual stimulation. Majority of the people would prefer to watch video rather than read text. In a study conducted by Forbes Insight in December 2010, 59% of senior executives would end up watching a video instead of reading text if both are on the same web page.
Think of YouTube and how its popularity has increased in such a short span of time. And there’s one other reason why you should use YouTube – it’s now owned by Google, which means having a video uploaded in YouTube and optimized effectively may help you achieve better rankings in Google’s Search Engine.
According to Implix (2010), video in email marketing has been shown to increase click through rates by over 96%. And Forrester Research (2010) came up with the fact that video increases the chance of a Google front page result by 53 times with the right optimization. This is why if you’re not using video in your current marketing strategy, you’re going to be left behind.
Of course, you need to make sure you plan your video marketing strategy. The worst thing you can do is simply jump into this social media tool without learning the best way to utilize it.
Video is a complex, multidisciplinary art that when used properly, can give you the optimal results in your marketing campaign. But there’s a lot more to it than simply uploading whatever video content onto your web pages. So make sure you do your research before proceeding ahead with video marketing.
There are so many reasons why you should be using video in your internet marketing strategy. Here are just a few:
- People are visual creatures, so you’re more likely to keep your audience’s attention with video compared to text
- You can visually demonstrate how a product or service works, which can be a lot more helpful than explaining it in text
- Information is delivered fast – as people say, a picture is worth a thousand words – even more when you combine sound with it
- It increases brand recognition
- It can drive more traffic to your website
- It is cost-effective and easy to produce
Online video is an effective social media tool to use in your marketing campaign. It is one of the best ways to encourage recognition of your brand and capture the attention of your audience.