Online video marketing is one of the latest social media tools that brand marketers are utilizing in their campaigns. As they say, a picture is worth a thousand words, and the majority of people all over the world would rather watch a video than read a long block of text.
With video, you can actually deliver a lot of information in a short span of time. It also tends to keep the audience’s attention better, so it’s a great way to promote recognition of your brand.
Additionally, did you know that 60% of the traffic from mobile users comes from consumers who are watching videos? Yes, mobile video has become one of the most popular sources of entertainment for mobile users, as it offers the potential of entertaining people wherever they are. It is predicted that by the year 2014, over 500 million users will have subscribed to mobile video services.
In the old days, mobile video technology was still catching up, and it was hindered by quite a few factors, such as extensive loading times, buffering delays and playback problems. Nowadays, with the proper encoding of videos, most of these problems have disappeared, and the audience is able to enjoy optimum performance of mobile videos.
Though SMS and MMS continue to be great ways to reach out to your consumers, these mediums have become tainted due to excessive use of advertisers to spam users with unsolicited content. Since mobile video is still a new trend, it’s not yet saturated, and most users are quite receptive to receiving your message using this channel.
Mobile video may currently still be small, but it is rapidly growing. And that’s why brand marketers need to start ensuring that their online videos can be adequately viewed through mobile.
In addition to mobilizing your website, you need to mobilize your website’s videos as well. With people spending more and more of their time watching videos on their mobile phones, you need to ensure that the videos you’re offering can be easily viewed through their mobile screens.
When you compare mobile video with watching TV, for example, you’ll actually be surprised to know that mobile video is more effective in reaching your audience. Because with this channel, there are no commercial breaks, no channel surfing, and most of the time, people don’t multi-task while watching it. So you can imagine that their attention is truly focused on the video you’re offering them.
Nowadays, the challenge for brand marketers is how to integrate their brand into the content that’s being offered through mobile. What they need to learn is how to engage the audience’s attention through this medium, and hopefully lead them to seek their brand through other channels.
You see, mobile video is still very much different from TV or online PC. So to ensure success in this platform, marketers should really understand the medium and the way consumers use it so they can effectively market their brand using it.
With mobile video viewing on the rise, brand marketers should ensure that they stay ahead of their competition by effectively utilizing this channel. Don’t wait until the market is saturated already and consumers are suffering from fatigue. While it remains the trend, step up your branding campaign with a mobile video campaign.