Join in at 8am PT/9am MT/10am CT/11am ET here: http://tweetchat.com/room/brandchat or search #brandchat on Twitter and follow the latest tweets
Chat Moderator: @mariaduron
Special Guest: @heyorca
OPENING CONVO: What's your greatest challenge with CONTENT COLLABORATION?#brandchat
Q1: How do you find companies identify their content gaps? What do you recommend? #brandchat
Q2: What agency best practices will help ensure that content reflects overall marketing strategy? #brandchat
Q3: How do you recommend brands stay customer-centric in their content? #brandchat
Q4: Discuss tag structure and documenting it in Content flow? #brandchat
Q5: Discuss the biggest pitfall brands need to be aware of as they implement a content flow/collaboration strategy. #brandchat
Q6: Share the best practice brands need to implement in content flow and collaboration. #brandchat
ARTICLES FOR THE CHAT:
https://www.heyorca.com/blog/social-media-planning/social-media-tags-filtering/
https://www.heyorca.com/blog/content-strategy/better-content-workflows/
https://customerthink.com/a-new-era-of-content-management-and-strategic-collaboration/
This week’s stats:
35 participants; 574 tweets; reach of
112,905
The
first challenge is having the right team of people. You need creators, editors,
and project managers. - @johncloonan
The
next challenge is cat-herding - keeping the creators on task, on deadline,
especially if they don't report directly to u - @johncloonan
It's
important for brands to write and map all their content to the stages of
purchase funnel for a… https://twitter.com/i/web/status/961273577763872768 - @HeyOrca
I
generally have them go back to goals. What are they trying to achieve? What
content, when, will achieve that goal? - @johncloonan
Content
gaps can be found via social when/if your audience doesn't respond, which could
be for num… https://twitter.com/i/web/status/961273719883812865 - @OkemaForever
Q2: What agency best practices will
help ensure that content reflects overall marketing strategy? #brandchat
Tie
your content goals to your business goals, and make sure your content is
created with those goal… https://twitter.com/i/web/status/961275788698923009 - @HeyOrca
Well,
let's see. Make sure content is part of strategy, maybe? Have a brand roadmap
& style guide. Build personas & use 'em - @johncloonan
I'd
say that sticking to the same tone/voice across all parts of your business
helps! - @BrixxSoftware
Keep
your agency plugged in to your latest strategy, offerings, and thinking. They
can't amplify what they don't know. - @allisonryder
A
strong, highly communicated and deeply understood strategy is most effective.
And your #MarketingStrategy is y… https://twitter.com/i/web/status/961276477386915840 - @michelletweet
Q3: How do you recommend brands stay
customer-centric in their content? #brandchat
Listen
to your current customers through interviews, surveys or online communities -
eavesdrop! What… https://twitter.com/i/web/status/961277499098349568 - @HeyOrca
USE
YOUR BUYER PERSONAS! - @johncloonan
By
knowing exactly what problem that you are "solving" for your customer
and sticking to it! - @BrixxSoftware
See
what they want, what they're responsive to. Ask | Typically they'll tell. Scout
other brands. https://twitter.com/brandchat/status/961277352415199232 - @OkemaForever
Track
metrics and do your best to design your content around user behaviors, i.e.,
time on page, link clicks, w… https://twitter.com/i/web/status/961277810437435393 - @allisonryder
Also,
metrics. With what content is your customer engaged? - @johncloonan
Q4: Discuss tag structure and documenting
it in Content flow? #brandchat
Tagging
your assets and posts in your #SMM or #CMS platform helps you keep
organized, and makes it… https://twitter.com/i/web/status/961279189914550272 - @HeyOrca
Do
you mean like #trackerURLs? Every piece of stand alone content
should have one! Or do you mean tagging like f… https://twitter.com/i/web/status/961279652496052224 - @michelletweet
Tagging
projects and themes in a way thats easy to navigate and understand has been one
way I’ve found people w… https://twitter.com/i/web/status/961280529877303298 - @casey_nickel
Q5: Discuss the biggest pitfall
brands need to be aware of as they implement a content flow/collaboration
strategy. #brandchat
Not
documenting your workflow. Everyone in your organization will benefit from
knowing how is respon… https://twitter.com/i/web/status/961280355528425472 - @HeyOrca
I
see this one happen so often - not committed to the ongoing creation of
content, so channels fade away and slowly die. - @johncloonan
Not
being flexible enough to change the strategy when needed. - @BrixxSoftware
Not
documenting your workflow. Everyone in your organization will benefit from
knowing who is respon… https://twitter.com/i/web/status/961280555173134336 - @HeyOrca
Also,
a lot of what makes so many marketing projects fail - no vision, no goals, no
plan, no updates. - @johncloonan
Q6: Share the best practice brands
need to implement in content flow and collaboration. #brandchat
Do a
full audit first! Is there any overlap in responsibility? Where are the major
bottlenecks in y… https://twitter.com/i/web/status/961282087058722816 - @HeyOrca
Define
roles, but also be flexible with your project teams. Communicate! - @allisonryder
For
tips on how to create a well-documented and detailed collaborative content
workflow, check out… https://twitter.com/i/web/status/961282187860459520 - @HeyOrca
Answer:
Who's creating? What are they creating? For what purpose? To what audience? In
what channels? - @johncloonan
Manage
your strategy to the answers to those questions. - @johncloonan