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Chat Moderator: Troy Sandidge
OPENING CONVO: Tag a brand that's getting dangerously close to you yelling our your 'safe word' and tell us why. #brandchat
Q1: How has the @TheWalkingDead 's extreme use of fan engagement, user generated content, and push to maintain brand loyalty, keeps them as a brand people love to talk about constantly, even in the off season? #brandchat
Q2: How has @mountaindew 's uniqueness of taking odd or obscure things that shouldn't go together fit in a way that causes their audience to love and stay loyal to the awesome brand quirkiness? #brandchat
Q3: How has @Pepsi kept their brand together despite missteps along the way that people would consider would eliminate a big following and maintain bad PR for much longer than what would appear Pepsi is experiencing with it's audience? #brandchat
Q4: What can we learn from @Amazon 's loyal subscribers and growth? Discuss. #brandchat
Q5: What brands have done a great job tugging at your heart-strings? And, how? #brandchat
Q6: Of those brands that you have a LOVE-HATE relationship with, what could they do to make you love them more? #brandchat
ARTICLES FOR THE CHAT:
http://www.thedrum.com/news/2018/02/05/love-crucial-building-successful-brand-according-oath
https://www.forbes.com/sites/kateharrison/2018/02/08/how-to-create-brand-intimacy/#7cf7f595582c
https://www.beet.tv/2018/01/tim-mahlman-2.html
http://www.huffingtonpost.co.uk/tamara-littleton/why-we-love-brands-we-can_b_14931038.html
This week’s stats:
31 participants; 379 tweets; reach of
270,467
Q1: How has the @TheWalkingDead ‘s
extreme use of fan engagement, user-generated content, and push to maintain
brand loyalty, keeps them as a brand people love to talk about constantly, even
in the offseason? #brandchat
I
think the question kinda answers itself. - @johncloonan
Beats
me. #ZombieJuice?
https://t.co/SoxRZlCl8x - @michelletweet
I’ve
never watched @WalkingDead_AMC but I get the sense you don’t watch
it. You live it. It doesn’t seem to have… https://twitter.com/i/web/status/963809037010767872 - @BillSkowronski
Do
they even do the zombies anymore in
#WalkingDead or are they more of a cinematic garnish? - @TheLatestNow
@TheWalkingDead 's
#TheTalkingDead is used to promote social media conversations & keep the
audience #connected… https://twitter.com/i/web/status/963809408428990469 - @CaitBurchett
Q2: How has @mountaindew ‘s
uniqueness of taking odd or obscure things that shouldn’t go together fit in a
way that causes their audience to love and stay loyal to the awesome brand
quirkiness? #brandchat
Puppymonkeybaby
was one of the most frightening things I've ever seen, but memorable. I'm
digging the current series more. - @johncloonan
I
think Mountain Dew manages the fine line between "quirky" and
"bizarre" pretty well in most cases. - @johncloonan
They've
identified the tenets of quirkiness and weirdness as important characteristics
of their brand. Embracin… https://twitter.com/i/web/status/963811412454801409 - @Mr_McFly
Stumped.
Mountain Dew actually offends me with its lack of nutritional value. But I
applaud their ability to tar… https://twitter.com/i/web/status/963811576494125056 - @michelletweet
"Do
the DEW" chases the feeling of exhilaration stirred by doing. It's
irresistibly attractive & easily relatable. - @pisarose
Q3: How has @Pepsi kept their brand
together despite missteps along the way that people would consider would
eliminate a big following and maintain bad PR for much longer than what would
appear Pepsi is experiencing with its audience? #brandchat
1
@findTroy@Pepsi is such a well known and loved brand at this point
that it would take a lot… https://twitter.com/i/web/status/963813271689203712 - @BrixxSoftware
I
think it's big brand resilience & product diversification. Many people
don't know they're consuming a Pepsi product. - @johncloonan
@Pepsi is alive because of @Aquafina. - @michelletweet
@pepsi Sorry, coming in late! Agreeing with @BrixxSoftware, Pepsi is a product that's been… https://twitter.com/i/web/status/963813804244168714 - @quillagency
What
you guys things of @pepsi this year vs last year? #pepsi - @findTroy
When
it comes to a brand as large and well-ensconced in society like Pepsi, it will
take more than one specific… https://twitter.com/i/web/status/963814217710260224 - @Mr_McFly
Q4: What can we learn from @Amazon ‘s
loyal subscribers and growth? Discuss. #brandchat
@Amazon's loyalty program is easy to understand, offers
choices, & comes with additional perks (e.g., music, movies). - @pisarose
#personalization
#remarketing #repeat @Amazon Formula for success. https://twitter.com/findTroy/status/963814841139040256 - @michelletweet
@findTroy @amazon Amazon has weathered negative coverage of their culture and
workplace practices an… https://twitter.com/i/web/status/963815334137364480- @SFerika
@findTroy @amazon 1. So much to learn from @Amazon, both good and bad. On the
good side, their abilit… https://twitter.com/i/web/status/963815583082000386 - @BrixxSoftware
Amazon
took steps from the begining to put their customers and CS first. That
translated into finding out what… https://twitter.com/i/web/status/963815608755343360 - @ItsJeffHiggins
Q5: What brands have done a great job
tugging at your heart-strings? And, how? #brandchat
I
don't drink alcohol, but Anheuser-Busch continues to get me to weep at
commercials. - @johncloonan
@findTroy Every Christmas the big shops such as
@Sainsburys, @Tescos and
@johnlewisretail have a com… https://twitter.com/i/web/status/963817602635182080 - @BrixxSoftware
If
the content from @hssv doesn't tug at your heartstrings, I don't know what
will! #brandchat https://twitter.com/hssv/status/963812501845573634 - @SFerika
#Passionflix...Can't speak for its effect on
heart strings but one can definitely appreciate the steamy ingenuity - @TheLatestNow
I
really hate the consumerism of
#ValentinesDay. But @Hallmark - since receiving a sweet card is
basically bare… https://twitter.com/i/web/status/963817974992957440 - @michelletweet
Q6: Of those brands that you have a
LOVE-HATE relationship with, what could they do to make you love them more?
#brandchat
I
love @VZWNow for their coverage, but damn do I hate paying for it.
- @johncloonan
@comcast They got what I want and treat me like dirt. https://twitter.com/findTroy/status/963818625349095428 - @michelletweet
IKEA.
From an industrial designer, I love what they are doing by bringing clean,
modern designs to every home.… https://twitter.com/i/web/status/963819647241015297 - @brand_m_blog
How
about @NBC with the Olympics? - @GeraldMoczynski
Actually,
there's one I have a love-hate with - the IOC. Can we go back to Olympics every
4 years? It's not special anymore. - @johncloonan