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Chat Moderator: @mariaduron
Special Guest: @expresswriters
OPENING CONVO: Tag a brand that dominates in Content Marketing and share why you think they do #brandchat
Q1 Explain what a content marketing strategy is and how it fits into your marketing. #brandchat
Q2 Do you have a documented content marketing strategy on file? Why or why not? #brandchat
Q3: What are KPIs to measure for determining the success of your content marketing strategy? #brandchat
Q4: What are some ways to set up a game plan for successful content creation when putting together a content marketing strategy? #brandchat
Q5: How does a blog fit into a content marketing strategy? #brandchat
Q6: How does your social media presence fit into a content marketing strategy? #brandchat
ARTICLES AND RESOURCES:
https://expresswriters.com/contentwritingchat/
https://expresswriters.com/write-podcast/
https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification/dp/1978318286/
Free downloadable for how to put together a brand strategy - https://expresswriters.com/resources/easy-abc-content-strategy-checklist/
This week’s stats:
55 participants; 659 tweets; reach of
794,384
@Google kills it using their data and analysis in the Think
with Google series. - @johncloonan
And
of course, the consulting cos, particularly McKinsey. - @johncloonan
Inspiration,
@Ogilvy. Always seeing a fresh slew of engaging and visually interesting content.
From… https://twitter.com/i/web/status/966345958903746561 - @quillagency
Pushing
your brand via social content. Unemployed, that's just a simple explanation. https://twitter.com/brandchat/status/966346701668847616 - @OkemaForever
In
my world (B2B), it's publication of materials designed for certain pipeline
activities, from lead gen > nurture > decision - @johncloonan
Q2 Do you have a documented content
marketing strategy on file? Why or why not? #brandchat
One
strategy? No. There are common elements in many strategies I create, but you
have to take audience & goals into account - @johncloonan
Not
documented. Mine is reactive. When I find myself typing a long e-mail
response to customer inquiries, I… https://twitter.com/i/web/status/966349700612816896 - @GeraldMoczynski
We
do and it's regularly revised. It's beneficial to have it written down in the
same way that you w… https://twitter.com/i/web/status/966349725439090688 - @BrixxSoftware
Yes,
I have several because I work with different business units internationally
that have distinct… https://twitter.com/i/web/status/966349983007084544 - @SanabriaJav
(2)
I have a bunch of tools, templates, and metrics, but they're never put together
the same way. Kinda like Legos. - @johncloonan
Q3: What are KPIs to measure for
determining the success of your content marketing strategy? #brandchat
Dependent
on the goals of the client. Generally incoming leads, engagement, % to close,
traceable revenue. - @johncloonan
KPIs
depend on goal. If goal is reach new audience, then reach/engagement KPIs. If
goal is drive leads/sales, conversion KPIs - @SaraBethMcP
But
there are always some baseline stats. No one read it? Unsuccessful. No one
clicked through to site? Probably a fail. - @SaraBethMcP
Our
KPI's are based on the engagement from customers from all our social media
platforms. From our e… https://twitter.com/i/web/status/966352188095238145 - @BrixxSoftware
Q4: What are some ways to set up a
game plan for successful content creation when putting together a content
marketing strategy? #brandchat
Know
your audience. Understand what their wants/needs are and deliver on that. #planning #BrandChat
#ContentStrategy - @BrixxSoftware
Brainstorm
topics, then ASSIGN them to an individual. Bystander effect is strong w/content
creation-must create accountability - @SaraBethMcP
If I
do nothing else, I insist on 6 weeks of evergreen content in the pipeline. - @johncloonan
First,
you need to know who your target audience is. Without knowing who you're trying
to reach, how can you ex… https://twitter.com/i/web/status/966354736231387136 - @ExpWriters
Also,
leverage your ENTIRE TEAM for content creation. Everyone has a voice. - @johncloonan
Q5: How does a blog fit into a
content marketing strategy? #brandchat
A
blog is probable the simplest, steadiest way to maintain a drumbeat of content
coming from your brand. - @SaraBethMcP
It's
a channel, like many others. It's a great way to be consistent, searchable, and
shareable. - @johncloonan
Regular
blogging is step 1. Then adv into more visuals, more video, webinars,
interactive pieces, etc. as possible - @SaraBethMcP
Blog
provides a great foundation for social marketing, email marketing, SEO, etc. - @SaraBethMcP
Q6: How does your social media
presence fit into a content marketing strategy? #brandchat
Don't
spread yourself across too many platforms just so you can have a presence
there. Look at where… https://twitter.com/i/web/status/966357023637016576 - @basecreative
Again,
channels. But if you're not willing to manage those channels, pick different
channels. - @johncloonan
You
also have to be willing to listen to social media. Again, if you're not, don't
bother. - @johncloonan
We
believe in a three step approach (Produce-Publish-Promote) and social media is
one of many promotion tools. I… https://twitter.com/i/web/status/966357527029010432 - @BillSkowronski
Social
media is about being social and it's the best platform for genuine content that
shows who you… https://twitter.com/i/web/status/966357535258267649 - @tschill86