Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
Special Guest: @joelrrenner
Moderator: @mariaduron
OPENING CONVO: TAG the big brands that have the best reputation with their customers/clients. Share why they are the best. #brandchat
Q1: What big brands have the best reputation with their employees (both current and former? And, why? #brandchat
Q2: How do you learn about a companies culture? #brandchat
Q3: What is a brand that you know but others might not that is considered a great place to work? #brandchat
Q4: How do you figure out what kind of company you want to work for? How they treat their customers? How they treat their employees? Both? Something else? #brandchat
Q5: What best practices would you recommend to a company focusing on their employer brand and company culture? #brandchat
Q6: If you were working with a company whose focus has turned to their employer brand and company culture, what steps would you recommend to them to get started? #brandchat
ARTICLES FOR THE CHAT:
https://hbr.org/2017/06/why-your-company-culture-should-match-your-brand
This week’s stats:
42 participants; 578 tweets; reach of 427,525
Q1: What big brands have the best reputation with their employees (both current and former? And, why? #brandchat
@Tmobile seems to do a good job on social media. The CEO @JohnLegere is on Twitter frequently. - @dailysuitcase
@SouthwestAir employees all seem to love working there, which translates to a great customer experience. - @martinlieberman
I’ve always heard that @Wegmans employees love their job because they feel respected and valued - @JWB519
@DisneyPixar has a reputation for creativity — and even better, a track record to go along with it.… https://twitter.com/i/web/status/968885376407318529 - @cortezbrothers
Q2: How do you learn about a company's culture? #brandchat
Often, getting the true feel is only learned after working there, but sometimes, if you ask around… https://twitter.com/i/web/status/968886583209414656 - @OkemaForever
Word of mouth from people that have worked for a company is usually the most accurate. - @BrixxSoftware
Hopefully through social media and their website. I always tell clients to post videos and talk abou… https://twitter.com/i/web/status/968886842908176384 - @tschill86
Employees' social media channels are a good way to observe a company's culture. People advocate thei… https://twitter.com/i/web/status/968886939121102848 - @s_narmadhaa
If you want to know the culture of a company, study the reasons they hire and fire. -Colin Finkle https://twitter.com/brandchat/status/968886340086583296 - @brand_m_blog
Q3: What is a brand that you know but others might not that is considered a great place to work? #brandchat
This one almost always surprises people - @Wegmans Food Markets is a great place to work and has been listed by… https://twitter.com/i/web/status/968888952232009728 - @JoelRRenner
I've heard great things about @TakedaPharma and @AbbottGlobal. Benefits like onsight daycare, education reimburs… https://twitter.com/i/web/status/968889098214825985 - @michelletweet
We think the world of Michigan-based Dawn Foods and Jiffy Mix. https://www.npr.org/2017/03/17/520397792/how-to-make-boring-sell-in-a-jiffy - @cortezbrothers
Q4: How do you figure out what kind of company you want to work for? How they treat their customers? How they treat their employees? Both? Something else? #brandchat
I think you've got to consider both. How customers are treated are a reflection of the attitude from… https://twitter.com/i/web/status/968890484490997761 - @basecreative
They need to treat their products & services w/care,their employees w/support & training but most of all I ask… https://twitter.com/i/web/status/968890792159916033 - @JoelRRenner
As a production company, we judge the brands we want to work with (like @HP or @Ford) by the visual… https://twitter.com/i/web/status/968890897881473025 - @cortezbrothers
I want to work at a company that is respected, people value their product or service sincerely. and… https://twitter.com/i/web/status/968890898900770817 - bre @bre_mtb
Q5: What best practices would you recommend to a company focusing on their employer brand and company culture? #brandchat
#Communication and great #Leadership skills are a must, especially from the management teams. Under… https://twitter.com/i/web/status/968891720812388358 - @BrixxSoftware
Company culture is more than your employer brand. It's your values—the ones you paint on the wall… https://twitter.com/i/web/status/968891830833049601 - @SFerika
Give voice to your employees. They are the brand. #Ambassador programs, opportunities to be creative… https://twitter.com/i/web/status/968891893454123013 - @michelletweet
Coworkers are like a pre-arranged marriage. you have to get coworkers on the same team, not just exp… https://twitter.com/i/web/status/968891986915872768 - @bre_mtb
Q6: If you were working with a company whose focus has turned to their employer brand and company culture, what steps would you recommend to them to get started? #brandchat
Listen: find out what your employees want. Some demands may be a little extreme but may help get things moving… https://twitter.com/i/web/status/968893649206484992 - @pjervis
The owner of my company always says, "I work for YOU." and yes, yes he does... if his employees aren… https://twitter.com/i/web/status/968893687425130497 - @bre_mtb
Listen: find out what your employees want. Some demands may be a little extreme but may help get things moving in the righ… - @LaurusT001
Listen to employees. And please respond to the feedback. Don't pretend to listen if you're not going… https://twitter.com/i/web/status/968893879381446656 - @s_narmadhaa
Give it time. Culture doesn’t happen overnight, and it takes a lot of positive efforts to move the Trust factor… https://twitter.com/i/web/status/968893977184251904 - @SJAbbott
1) Have an outside, independent consultant interview the employees. 2) Define the company's unique values. 3) A… https://twitter.com/i/web/status/968894090308915200 - @brand_m_blog