Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you’re ready to start.
OPENING CONVO: Tag a hospitality brand that’s at the forefront of brand trends and practices for the industry. #brandchat
Q1: What is the value of established hotel chains creating or taking over smaller, hipper brands targeted specifically at a younger demographic? #brandchat
Q2: How much has the sharing economy influenced the hospitality industry? #brandchat
Q3: Some brands are minimizing their brand look and feel in new properties. Discuss the good and the bad of that. #brandchat
Q4: What best practices are hospitality brands exuding to reflect the region’s culture and diversity? #brandchat
Q5: What changes do you see in the next 5 years for the hospitality industry? #brandchat
Q6: Does having multiple brands under the same umbrella help or hurt in clearly communicating each brand’s story? #brandchat
ARTICLES AND RESOURCES FOR THE CHAT
http://www.startribune.com/radisson-is-investing-nearly-200-million-in-brand/476413183/
https://www.forbes.com/sites/lauraannaparker/2018/02/28/marriott-breaks-into-japan-with-its-millennial-focused-moxy-brand/#3a96bae2103d
This week’s stats:
45 participants; 506 tweets; reach of
310,137
Q1: What is the value, do you think,
of established hotel chains creating or taking over smaller, hipper brands
targeted specifically at a younger demographic? #brandchat
The
established chains get to carry their name but create a new product under that
umbrella that wil… https://twitter.com/i/web/status/979015729205993475 - @BrixxSoftware
I
think hotels have got to start shaking up their approach. Thanks to the
popularity of Airbnb, tour… https://twitter.com/i/web/status/979015924375281664 - @basecreative
They
have the experience to offer small brands the resources and know how to get
their niche brand… https://twitter.com/i/web/status/979016027316084739 - @HeyOrca
The
value to the established larger chains is another 'brand' that reaches a
different demographic than their c… https://twitter.com/i/web/status/979016170522206208 - @AnhTNguyen
Q2: How much has the sharing economy
influenced the hospitality industry? #brandchat
A
lot – both positive and negative. It’s put a wrench in the works in terms of
quality and pricing.… https://twitter.com/i/web/status/979018288717058048 - @BrixxSoftware
The
sharing economy's impact is huge! You have AirBnb in that space. I'll also
include Uber/Lyft for car rental… https://twitter.com/i/web/status/979019212055371776 - @carlarjenkins
The
sharing economy has upended hospitality! As evidenced by our discussion focused
90% on @Airbnb. Experience… https://twitter.com/i/web/status/979019384239853569 - @allisonryder
Sheesh!
The sharing economy has put the hospitality industry on their toes! They are
holding on to t… https://twitter.com/i/web/status/979019442628825088 - @PoshSimplicity
Just
like how Uber disrupted the transportation industry, Airbnb empowered
individuals in the commun… https://twitter.com/i/web/status/979019455194943491 - @quillagency
Q3: Some brands are minimizing their
brand look and feel in new properties. Discuss the good and the bad of that.
#brandchat
What
does minimizing the look mean exactly? Like their logo, signage or their
signature interior design? - @terrencelomax
Doing
this will be very dependant on the brands #demographic. In older properties under
the main… https://twitter.com/i/web/status/979020322505674752 - @BrixxSoftware
Good:
conformity. Bad: oversaturation. We're not experts in hospitality - aesthetic
might play into… https://twitter.com/i/web/status/979020826803613698 - @HeyOrca
My
response would be too long, however @skift does an awesome job of touching
on most of my thoughts… https://twitter.com/i/web/status/979020992642199554 - @PoshSimplicity
Feels
more modern and makes me assume other things (i.e. mission, policies, etc.) may
have shifted. May be a go… https://twitter.com/i/web/status/979021060661219328 - @allisonryder
Q4: What best practices are
hospitality brands exuding to reflect the region’s culture and diversity? #brandchat
Employing
people from the local area to work in the hotel. Designing properties with
locally sourced product… https://twitter.com/i/web/status/979022226782597120 - @BrixxSoftware
I've
seen more messages touting local and sustainable products, which is in relation
to everyone's focus on the trend. - @bekiweki
This
isn't our area of expertise, so we'll be reading other's responses with eager
eyes! - @basecreative
Hospitality
brands like IHG (with their EVEN hotels) are staying up on the culture by
including heal… https://twitter.com/i/web/status/979023196371464193 - @PoshSimplicity
Hospitality
brands must understand where they fit within culture: locally, regionally and
globally.- @Mr_McFly
Q5: What changes do you see in the
next 5 years for the hospitality industry? #brandchat
Most
likely #hotels adapting to the changing wants and needs of their
#customers. Becoming more tech… https://twitter.com/i/web/status/979023823625441280 - @BrixxSoftware
Smaller
hotel chains are going to close or be bought out, larger ones will adapt by
buying or changing. - @quillagency
A
huge trend coming hospitality's way is offering immersive experiences. Take
theme-park resorts, but even bigg… https://twitter.com/i/web/status/979024332671373312 - @bekiweki
Took
the words right out of my mouth,
@BrixxSoftware. I wouldn’t mind seeing some major creative marketing move… https://twitter.com/i/web/status/979024550947164160 - @PoshSimplicity
Will
we even have to check in any more, or will our phone's location inform the
hotel we arrived, poi… https://twitter.com/i/web/status/979024841083883523 - @basecreative
Q6: Does having multiple brands under
the same umbrella help or hurt in clearly communicating each brand’s story?
#brandchat
Depends
on how well the communication is done, and whether or not they're targeting the
appropriate… https://twitter.com/i/web/status/979025267866918912 - @quillagency
Overall,
I think it helps. Hotels know that they don’t only attract one demographic and
have b… https://twitter.com/i/web/status/979025426952671232 - @BrixxSoftware
This
works fine (per comments on @Unilever @Aquafina /@pepsi ) as long as the portfolio
is consistent. Brand pr… https://twitter.com/i/web/status/979025464344932352 - @allisonryder
Not
if each brand knows where they and the others fit in that ecosystem. When that
happens, they can… https://twitter.com/i/web/status/979025615893516288 - @Mr_McFly
What
I see more of is a brand without a strong + reputation buying smaller, cooler
brand as a way to build its own halo - @allisonryder