Chat Moderator: @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you’re ready to start.
OC: What do you see as a brand's greatest challenge in voice search aka conversational commerce? #brandchat
Q1: Content needed for voice search means more conversational queries instead of standard phrases (instead of searching festival gear - What do I pack for a festival?). How can brand prepare? #brandchat
Q2: What best practices have you seen in voice friendly search? #brandchat
Q3: What do brands need to have prepared now to keep consistency of tone in a voice driven economy? #brandchat
Q4: Recent healthcare survey found voice search key to patient acquisition strategies w/ more complex system-based searches via voice search to improve their health experience?(i.e. prescription reminders) #brandchat
Q5: Don't buy the hype - voice search won't change SEO. Discuss. #brandchat
Q6: How can brand control the data generated via interactions with AI assistant users? #brandchat
ARTICLES FOR THE CHAT:
https://venturebeat.com/2018/03/06/how-to-prepare-your-products-and-brand-for-conversational-commerce/
https://www.prnewswire.com/news-releases/yext-releases-patient-voice-search-behavior-survey-revealing-new-insights-on-the-impact-of-voice-search-on-the-healthcare-industry-300620589.html
https://mumbrella.com.au/dont-buy-the-hype-voice-search-wont-change-seo-507175
https://www.entrepreneur.com/article/309895
This week’s stats:
32 participants; 358 tweets; reach of
219,027
Q1: Content needed for voice search
means more conversational queries instead of standard phrases (instead of
searching festival gear – What do I pack for a festival?). How can brand
prepare? #brandchat
Brands
need to plan for that and know more about those differences.- @GoSproutMedia
The
answer to this is an extension of effective SEO. When you understand intent,
you will build for it. Add a l… https://twitter.com/i/web/status/981552966904811522 - @Mr_McFly
It's
important to develop 10 questions for each product, service or topic that you
know your custome… https://twitter.com/i/web/status/981552983396712449 - @bre_mtb
Natural
language search has been a common Google feature for a long time. Not sure
about Amazon, etc. - @johncloonan
Perhaps
‘voice search’ is how brands will learn to understand how important nuance and
culture are to your brand message. - @SJAbbott
Q2: What best practices have you seen
in voice friendly search? #brandchat
Easy
to use and more convenient to the users. - @VeeraeswariS
Honestly
- not close to best practices yet with my clients - mostly still in
"awareness and inclusion of voice s… https://twitter.com/i/web/status/981554614997782528 - @michelletweet
What's
impressive is a lot of local radio stations have been hooking up with Alexa
quite rapidly, an… https://twitter.com/i/web/status/981554692663730176 - @quillagency
Eiminate
extra words.Keep it simple even though it may not be the best grammar it's what
we would s… https://twitter.com/i/web/status/981554736850751489 - @findTroy
I'm
liking Alexa's "skill
enablement" as a best practice, because it ties an action to a specific
set of words. - @johncloonan
Q3: What do brands need to have
prepared now to keep consistency of tone in a voice-driven economy? #brandchat
Something
they should have already: a brand voice and personality. They may want to hire
voice talent on top of that. - @johncloonan
Consistent
messaging and relationship building is the best way for any and all brands to
futureproof themselves… https://twitter.com/i/web/status/981556159424466944 - @Mr_McFly
Brand
guidelines are important as well as a clear idea of your ethos and how you
would like your bra… https://twitter.com/i/web/status/981556296989265921 - @BenHardicre
It
should have responding and adaptable search for multiple voices. - @VeeraeswariS
Q4: Recent healthcare survey found
voice search key to patient acquisition strategies w/ more complex system-based
searches via voice search to improve their health experience?(i.e. prescription
reminders) #brandchat
Conversational
#testimonials. "Ask a customer" - @michelletweet
This
is where US and other countries differ. ‘Patient Acquisition Strategies’ just
doesn’t get said, here. And I… https://twitter.com/i/web/status/981558072815509511 - @SJAbbott
(Part
1) Healthcare of senior citizens and voice assistants are a natural match. But
these technologies need to… https://twitter.com/i/web/status/981558077869654016 - @brand_m_blog
(Part
2) If you are a company looking to get ahead of voice assistant technology than
make sure you're adaptive… https://twitter.com/i/web/status/981558779606167561 - @brand_m_blog
Future
of voice search?🔥 chatbot + AI + voice search.Usesinsights:👉🏽location👉🏽search
history👉🏽shopp… https://twitter.com/i/web/status/981559319488589824 - @CardozaGab
Q5: Don’t buy the hype – voice search
won’t change SEO. Discuss. #brandchat
It’s still optimizing search. It’s not a new
concept, just a new tool. - @SJAbbott
It might make it faster and easier to conduct
keyword research...cause I can just say it instead of typing it?… https://twitter.com/i/web/status/981560167983665152
- @michelletweet
I guess the question here is whether it will
make enough waves and become one of the main ways… https://twitter.com/i/web/status/981560743223939072
- @BrixxSoftware
Q6: How can brand control the data
generated via interactions with AI assistant users? #brandchat