Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OC: Which brand's brand guidelines have inspired you? #brandchat
Q1: What brand guidelines do you refer to as examples to share w/ a company that is creating/defining their brand guidelines? #brandchat
Q2: How can you refresh a brand without a full rebranding? #brandchat
Q3: What are the "must haves" in a brand's style guide? #brandchat
Q4: What are the potential pitfalls in a brand's guidelines? #brandchat
Q5: Is there a brand guidelines template that you recommend? Or, other recommended resources you have used? #brandchat
Q6: Are there any articles, experts, books, or podcasts that you recommend about brand guidelines? #brandchat
ARTICLES FOR THE CHAT:
https://www.forbes.com/sites/forbesagencycouncil/2018/04/12/11-ways-to-refresh-your-companys-image-without-a-full-rebrand/#2b36389b6c3f
https://blog.hubspot.com/marketing/examples-brand-style-guides
https://blog.flipsnack.com/how-to-create-a-brand-book-guide-and-examples/
This week’s stats:
34 participants; 380 tweets; reach of
231,239
Q1:
What brand guidelines do you refer to as examples to share w/ a company
that is creating/defining their brand guidelines? #brandchat
Let's
look to SPAAAACE @NASA
https://standardsmanual.com/products/nasa-graphics-standards-manual and as a
#NASASocial alum, one of my favs /check… https://twitter.com/i/web/status/989161665701826560 - @TbroOnline
Say
what you will about the furniture, but @walmart spares no expense on its
brand. Its guidelines are meticulo… https://twitter.com/i/web/status/989162591418187776 - @ShawnPaulWood
Y'all
just not gon' let me answer any questions today, huh?https://t.co/hc4Xo7UMMW
- @Mr_McFly
I
work with a fair number of franchise companies, and I like to show them the
@boyscouts brand guidelines. It d… https://twitter.com/i/web/status/989162957367062529 - @SaraBethMcP
We
don't speak to other #business about this topic normally. However,
we stick to the keywords; co… https://twitter.com/i/web/status/989163193179299841 - @BrixxSoftware
Q2:
How can you refresh a brand without a full rebranding? #brandchat
I
think in most cases when an adjustment or refresh is needed, instead of a full
rebrand, it's about simplific… https://twitter.com/i/web/status/989164511310598144 - @j_barrick
Start
by auditing everything that's out there and ruthlessly purging the old stuff.
You know, the brochure from… https://twitter.com/i/web/status/989164547004096512 - @SaraBethMcP
I
once heard a CD say something I never forgot: "Create an accidental splash
of color on a corporate… https://twitter.com/i/web/status/989164568604798977 - @ShawnPaulWood
5
My
refresh strategy will still have the #DTN feel and look but with a few
visual tweaks! - @DTNEtiquette
Allow
it to breathe and evolve, even when connecting the dots, there's creative space
in-b… https://twitter.com/i/web/status/989164784485568514 - @TbroOnline
Q3:
What are the “must haves” in a brand’s style guide? #brandchat
The
list of "must haves" include:1. Proper colors (RGB, HEX, Pantone);2.
Whitespace guidelines3. Use cases4… https://twitter.com/i/web/status/989166598945738752 - @Mr_McFly
One
of the most critical, and often overlooked, elements of a brand guide is a
concise summary of the purpose… https://twitter.com/i/web/status/989166630134538244 - @j_barrick
Unique
logo. - @VeeraeswariS
Beyond
the obvious, any core touch point needs to be purposefully considered. Create
and experience that attache… https://twitter.com/i/web/status/989166711470407680 - @SJAbbott
While
there are thousands of Pantone colors, there are only hundreds of thread
colors. Factor that into the s… https://twitter.com/i/web/status/989166817141669888 - @ImInStitchesLLC
Q4:
What are the potential pitfalls in a brand’s guidelines? #brandchat
JV
pitfall: Not thinking about non-white
backgrounds. HREF="https://t.co/UFGLQGsxMl"
TARGET="parent">https://iminstitches.com/2014/why-clients-of-graphic-artists-must-consider-non-white-backgrounds-in-the-logo-design-process/ - @ImInStitchesLLC
The
biggest one is the omission of important parts of the brand experience
including identity, personality, voi… https://twitter.com/i/web/status/989168240172716033 - @Mr_McFly
Biggest
pitfall in a brand book is not finding the balance between rigid and flexible.
Too strict and it hinde… https://twitter.com/i/web/status/989168280794550274 - @j_barrick
Adding
in guidelines that your people can't actually follow (they don't have the
software, they're not empowere… https://twitter.com/i/web/status/989168462168776704 - @SaraBethMcP
Also,
creating guidelines based on looks rather than usability, supporting the
company's strategic goals, etc.… https://twitter.com/i/web/status/989168685444206593 - @SaraBethMcP
Q5:
Is there a brand guidelines template that you recommend? Or, other
recommended resources you have used? #brandchat
No
template for us. Each brand is completely unique in what they need and the
level of sophistication of their p… https://twitter.com/i/web/status/989170346430517251 - @SaraBethMcP
Here's
a templated approach:1. List some of your favorite brands;2. Find as many of
their guidelines as you c… https://twitter.com/i/web/status/989170363249713153 - @Mr_McFly
Be
personable, not automized/scripted. https://twitter.com/GeraldMoczynski/status/989169894577995776 - @bartellpeter
We
have our own template, but things covered in the guidelines will always vary
slightly depending o… https://twitter.com/i/web/status/989171490238197761 - @quillagency
I
have my own template that I follow. - @demetnicole
Q6:
Are there any articles, experts, books, or podcasts that you recommend
about brand guidelines? #brandchat
Some
of the most eye-opening branding concepts I’ve been exposed to over the years
have come from
@unmarketing… https://twitter.com/i/web/status/989172239806451712 - @j_barrick