Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OC: What cities, states, or regions are best examples of great branding practices or successes? #brandchat
Q1: How do you recommend areas inventory their assets as they start the branding process? #brandchat
Q2: Give examples of areas and how they've "created a sense of place" for their brand? #brandchat
Q3: What ways have areas involved the community in their branding? #brandchat
Q4: What are some of the biggest branding blunders or pitfalls in branding your area? #brandchat
Q5: What resources do you recommend to a city, state, or region considering a branding initiative? #brandchat
Q6: Who are the stakeholders in an area that are key to a branding effort? #brandchat
ARTICLES FOR THE CHAT:
http://northstarideas.com/blog/top-10-place-branding-blunders
https://www.linkedin.com/pulse/branding-your-city-perception-everything-kevin-chung
http://northstarideas.com/blog/how-market-your-city-be-brave%E2%80%A6very%C2%A0brave
http://www.marketingmodo.com/10-tips-branding-small-town/
http://buildstrongcities.com/brand-already-exists-mind-citizens/
https://sachsmedia.com/news/city-branding-image/
This week’s stats:
21 participants; 206 tweets; reach of
319,483
Q1: How do you recommend areas
inventory their assets as they start the branding process? #brandchat
As
with any branding project it comes down to business goals. Are they hoping to
attract biz, seniors, young fam… https://twitter.com/i/web/status/994236320062066688 - @michelletweet
Research,
research, research! Outline what is in your area, really get a feel for what is
considered… https://twitter.com/i/web/status/994236324067471361 - @TechKitsune
Start
with the emotional things that tie or bring people to a city.Because, like Colt
45, it works every time… https://twitter.com/i/web/status/994236573565808640 - @Mr_McFly
Fun
& contentious way to do it is to publish 'the definitive list of best
[restaurants, museums, watering holes,… https://twitter.com/i/web/status/994237035325030402 - @SaraBethMcP
Q2: Give examples of areas and how
they’ve “created a sense of place” for their brand? #brandchat
This
has to be the shared goals of a community and mutual understanding of history
and what they offer. - @michelletweet
Branding
101: Give people a real reason to come and visit your city. Even if it's about
the attractions, connec… https://twitter.com/i/web/status/994237882394206208 - @Mr_McFly
You
see it done all the time with airports.Showcasing the local essence through
design and creating a feeling… https://twitter.com/i/web/status/994238073239154693 - @findTroy
Get
really exclusive with what you claim. Don't try to be everything to everyone --
claim your one thing. "Keep… https://twitter.com/i/web/status/994238191514345472 - @SaraBethMcP
Q3: What ways have areas involved the
community in their branding? #brandchat
I
gotta go with local news announcing "[City] is having a contest to see who
submits the best suggestion...." - @GeraldMoczynski
I
would argue that the communities are what fuel the branding, not the other way
around. Branding has to make an… https://twitter.com/i/web/status/994239844770500608 - @SJAbbott
Venturing
away from tourism, communities can be known for manufacturing unique products,
providing sp… https://twitter.com/i/web/status/994239899434921984 - @quillagency
I've
seen smaller towns do great community-input art projects, open contests to
select slogans, featuring local… https://twitter.com/i/web/status/994240054221529089 -
@SaraBethMcP
Any
good brand makes it about the people. Lest we forget, a professional entity can
set the stage for what the… https://twitter.com/i/web/status/994240242608738310 - @Mr_McFly
Q4: What are some of the biggest
branding blunders or pitfalls in branding your area? #brandchat
Speaking
of NY...Having T. Swift as the ambassador for the "Welcome to NY"
idea was a fail. - @Mr_McFly
Houston
is hard because A) there are no zoning laws, so the city has no specific
entertainment/shopping/resident… https://twitter.com/i/web/status/994241996637302789 - @SaraBethMcP
Biggest
blunder we've seen was the city hiring an agency that didn't give a hoot about
learning about… https://twitter.com/i/web/status/994242021526208512 - @quillagency
Sorry
I'm back! In my state I think I said earlier, lack of representation as a
whole! Cut off from the south,… https://twitter.com/i/web/status/994242160613457921 - @TechKitsune
My
hometown really wants to be the area's music and art cultural center but it's
in the middle of N O W H E R E,… https://twitter.com/i/web/status/994242591523827713 - @SaraBethMcP
Q5: What resources do you recommend
to a city, state, or region considering a branding initiative? #brandchat
I
think we've said it many times here today...ALWAYSIncludeThe People.- @Mr_McFly
Not
to be biased, but hire a branding agency like us! We've see… https://twitter.com/i/web/status/994243658558959617 - @quillagency
Local
marketing has an idea on great places to look at. But really exploring for
yourself and asking the locals… https://twitter.com/i/web/status/994243709561524224 - @TechKitsune
I'd
suggest partnering with local community groups, politicians, media, tourism,
business owners and neighborhoo… https://twitter.com/i/web/status/994244248085192704 - @michelletweet
Local
community has the inside scoop on everything related to the audience you're
probably trying to reach. One… https://twitter.com/i/web/status/994244441757151232 - @findTroy
Q6: Who are the stakeholders in an
area that are key to a branding effort? #brandchat
The
key business stakeholders are those who are responsible for the communications
to the people. They will ult… https://twitter.com/i/web/status/994245131552415744 - @Mr_McFly
How
about the board of the local Convention & Tourism Board? Likely to be hoteliers, restauranteurs, and
retailers. - @GeraldMoczynski
The
business owners of a community, the mayor & other "leaders", but
mostly, the PEOPLE. https://twitter.com/ImInStitchesLLC/status/994244870578454528 - @michelletweet
Local
businesses! They should be involved so that when tourists come to visit, they
already have a ch… https://twitter.com/i/web/status/994245383260864514 - @quillagency