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OPEN: What does diversity and inclusion in mktg/adv mean to you? #brandchat
Q1: Do you view diversity & inclusion as an HR issue? Yes or no? #brandchat
Q2: Diversity of "appearance" vs. Diversity of thought. Should they be separated? Discuss. #brandchat
Q3: Brands have begun to mandate diversity in their agencies teams. Should they? Discuss. #brandchat
Q4: Is diversity & inclusion important to the bottom line? If so, why? #brandchat
Q5: Has diversity & inclusion reached a crisis level in this industry? #brandchat
Q6: What are the ways we can positively affect diversity & inclusion in our industry? #brandchat
ARTICLES FOR THE CHAT:
http://adage.com/article/special-report-survival-summit/diversity-move-hr-agencies/313363/
Before reading this you need to understand some of the terms surrounding air conditioning charging and diagnosis, specifically the term saturation
This week’s stats:
39 participants; 421 tweets; reach of
188,590
Q1: Do you view diversity and inclusion as an HR issue? Yes or no? #brandchat
For
me, it means first realigning your brand INTERNALLY first to make sure that
closing diversity gaps and bein… https://twitter.com/i/web/status/996771355277316096 - @ashnicholebush
It
certainly can start with who you hire but it’s not just an HR issue. Diversity
and inclusion have… https://twitter.com/i/web/status/996773393717432323 - @NCBlogNet
If
you don’t have diversity buy-in from the entire organization, only HR, then you
don’t get sustain… https://twitter.com/i/web/status/996773489406238720 - @cortezbrothers
I
wouldn't call it an issue, but rather a responsibility. While HR is involved,
#diversity is a company-wide/em… https://twitter.com/i/web/status/996773939631263745 - @ashnicholebush
Q2: Diversity of “appearance” vs.
Diversity of thought. Should they be separated? Discuss. #brandchat
Surely they need to be the same? - @PresbeeDesign
You need all type of diversity to counter bias and create inclusive companies, brands, and acceptance of client… https://twitter.com/i/web/status/996775545923952640 - @DreaVilleneuve
Absolutely.
Saying people are the same because they look the same is a foolish
generalization. Unfor… https://twitter.com/i/web/status/996775653948215296 - @quillagency
In
full transparency, I put this question in because of a "debate" that
came into a brighter light last year.… https://twitter.com/i/web/status/996775817282809856 - @Mr_McFly
Q3: Brands have begun to mandate
diversity in their agencies teams. Should they? Discuss. #brandchat
I believe that the best person should be hired for the job - and that positions shouldn't be f… https://twitter.com/i/web/status/996777304994013184 - @PresbeeDesign
Brands
need to mandate diversity in their production companies. You wouldn’t believe
the things we c… https://twitter.com/i/web/status/996777367908507648 - @cortezbrothers
Yes.
A diverse agency team will see marketing from more angles, and thus create
better work and be less prone t… https://twitter.com/i/web/status/996777528185573376 - @brand_m_blog
It's
a good start. But what good will it benefit them if the team at the agency also
lacks diversity… https://twitter.com/i/web/status/996777976141418502 - @iJoanneDorce
Yes,
diverse teams build better products and push employees to think beyond the
day-to-day norm - @whistledotwork
Yes and no again. Demanding makes a brand look like they are trying to follow a trend
train that people don't want… https://twitter.com/i/web/status/996778404992106497 - @TechKitsune
Q4: Is diversity and inclusion
important to the bottom line? If so, why? #brandchat
Diversity
in advertising is risk mitigation for brands. If you do not have it, because
your advertis… https://twitter.com/i/web/status/996779637689610240 - @cortezbrothers
Yes!
Include people! Learn from those you don't know about. You may find it
surprising that your brabd could al… https://twitter.com/i/web/status/996779694690263040 - @TechKitsune
Plenty
of data supports the fact that more diverse teams lead to better value and
better revenue.Shout out to @McKinsey - @Mr_McFly
Diversity
and inclusion should be a part of the bottom line. Think diversity and
inclusion when deve… https://twitter.com/i/web/status/996780286003306506 - @PushCrankPress
Q5: Has diversity and inclusion
reached a crisis level in this industry? #brandchat
Sure looks like it's getting there. Everyone is rushing to "get more diversity in here!" The public isn't stupi… https://twitter.com/i/web/status/996781315671314432 - @TechKitsune
I
think diversity and inclusion are reaching an not seen before awareness level,
which is bringing higher deman… https://twitter.com/i/web/status/996781488657125376 - @DreaVilleneuve
This
conversation regarding diversity & inclusion is affecting people's money
DIRECTLY.So, yes, we are at crisis level. - @Mr_McFly
Not
a crisis. Diversity and inclusion are more a way of being than a destination.
If each step forward is consci… https://twitter.com/i/web/status/996782206822445057 - @SJAbbott
Q6: What are the ways we can
positively affect diversity & inclusion in our industry? #brandchat
Find and ACCEPT new avenues to give access to creatives who want to be a part of this industry as we know it.… https://twitter.com/i/web/status/996782517989642241 - @Mr_McFly
So much of the current ad industry diversity meltdown could have been mitigated by diversifying the… https://twitter.com/i/web/status/996783077069238272 - @cortezbrothers
I am
going to differ and listen to other people on tactics. On strategy, we all need
to recognize that diversit… https://twitter.com/i/web/status/996783487502954496 - @brand_m_blog