Chat Moderator @findTroy
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPEN: Should you send an email addressing how your brand uses data? Would it cause more harm than good? #brandchat
Q1: Is there such a thing as being too transparent with your audience? #brandchat
Q2: We depend on numbers based on behavior analysis to push campaigns at optimal times... What's the proper way to "use data"? #brandchat
Q3: Is stating we use cookies as a banner across your website header enough? How many do it and how many do not? #brandchat
Q4: Founder of WhatsApp stepping down from both boards. Should you be more concerned about Facebook? #brandchat
Q5: With GDPR going into effect later this month, what resources, best practices, worst practices have you seen? #brandchat
Q6: What do you see as issues in data and privacy that are not addressed or getting little attention? #brandchat
ARTICLES FOR THE CHAT:
http://www.adweek.com/digital/theres-power-in-consumer-data-is-your-brand-in-control/
https://martechseries.com/sales-marketing/b2b-commerce/global-ecommerce-communities-inspiring-brands-rethink-reinvent-go-market-strategies-cmo-council-research/
https://www.marketingdive.com/news/71-of-consumers-worry-about-brands-handling-of-personal-data-study-finds/523417/
https://www.businessoffashion.com/articles/professional/publishers-have-their-own-data-privacy-issues
https://martechseries.com/analytics/data-management-platforms/privacy-and-regulations/insights-network-study-shows-us-consumers-want-privacy-protection-personal-data/
This week’s stats:
20 participants; 188 tweets; reach of 172,271
OPEN: Should you send an email addressing how your brand uses data? Would it cause more harm than good? #brandchat
@findTroy @Mr_McFly @GeraldMoczynski @mariaduron Referring to collected personal data? In an age of… https://twitter.com/i/web/status/999306019145682944 - @quillagency
I think that transparency is important. I'm not sure that sending out an email is necessary, but that informa… https://twitter.com/i/web/status/999306353222062080 - @ashnicholebush
I think it depends on- Your Brand- B2B or B2C- Product or Service You're GivingBecause you can use that ema… https://twitter.com/i/web/status/999307150215262215 - @findTroy
@findTroy @Mr_McFly @ @GeraldMoczynski @mariaduron Transparency is a good thing for organizations. In… https://twitter.com/i/web/status/999307290804150273 - @SanabriaJav
Q1: Is there such a thing as being too transparent with your audience? #brandchat
@Nike didn't seem to think so... 😁 https://t.co/cFqaFLBhy0 - @Mr_McFly
I don't think that brands need to publicly display their data policies to the general public (because internet… https://twitter.com/i/web/status/999307811577303040 - @ashnicholebush
The more the better! As the old saying goes, you only have to hide if you have something to hide. - @quillagency
Yes, you don't want to give away any proprietary information that might do your brand harm. - @SanabriaJav
Yes, there is such a thing as too much transparency. Everyone doesn't need to everything. - @ShannonRenee
Clients and customers can easily get side-tracked when clients are provided with too much information. - @ShannonRenee
Q2: We depend on numbers based on behavior analysis to push campaigns at optimal times… What’s the proper way to “use data”? #brandchat
Targeting the right people. Your service/product should be offering a solution… https://twitter.com/i/web/status/999309821303246848 - @quillagency
The best way to use data is as a snapshot in time or as a page in a book, not the entire story. - @ShannonRenee
What is important to remember is there is nothing inherently wrong (IMO) with using data to make things easier… https://twitter.com/i/web/status/999310203286847488 - @Mr_McFly
Well seeing more brands are doing "pay to play" and investing more in ads I would suspect a great deal of data… https://twitter.com/i/web/status/999310298505994240 - @findTroy
The proper way to use data is to cater your brand's initiatives to your audience based on their behaviors. Not… https://twitter.com/i/web/status/999310360833351680 - @ashnicholebush
Q3: Is stating we use cookies as a banner across your website header enough? How many do it and how many do not? #brandchat
I've grown ever suspicious of numerical data as time passes. - @ShannonRenee
ALOT more brands/orgs/people use cookies than will ever admit it. https://t.co/sOP7vsmPHU - @ShannonRenee
At the moment, in the US specifically, yes. However, all companies should start looking at alternatives so that… https://twitter.com/i/web/status/999312734725566464 - @Mr_McFly
And there are a slew of brands/orgs/people who use cookies and don't know it b/c they hand over web design and m… https://twitter.com/i/web/status/999312762131148800 - @ShannonRenee
Q4: Founder of WhatsApp stepping down from both boards. Should you be more concerned about Facebook? #brandchat
I do not trust FB. I use it. But I do not trust it. - @GeraldMoczynski
I'm not concerned about FB. If I didn't want folks to know my every thought then I wouldn't be there. - @ShannonRenee
FB isn't doing anything more or less than Google, Amazon or any other Internet giant. FB got caught is all.… https://twitter.com/i/web/status/999315426273193984 - @ShannonRenee
#Facebook has become a necessary evil. The brand has done a wonderful job of creating irrational loyalty amongs… https://twitter.com/i/web/status/999315582276300800 - @Sol_Marketing
Honestly, I trust Facebook, overall as a company, as far as I can throw them...Do you have any idea how seeing… https://twitter.com/i/web/status/999315700341788672 - @Mr_McFly
Q5: With GDPR going into effect later this month, what resources, best practices, worst practices have you seen? #brandchat
I haven't seen the unsavory practices yet...However, never… https://twitter.com/i/web/status/999317404659388417 - @Mr_McFly
I haven't seen the unsavory practices yet...However, never… https://twitter.com/i/web/status/999317404659388417 - @Mr_McFly
Q6: What do you see as issues in data and privacy that are not addressed or getting little attention? #brandchat
I think the transfer of data needs to be addressed. Ex: Say someone fills out a CTA on a page for something spe… https://twitter.com/i/web/status/999319259888136195 - @ashnicholebush