#brandchat questions for Wed, 6/13 chat, BRANDS + BLOGS
Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPEN: What brand blogs are your "go to" ones to read or share as a "best use of blogging" example? And, why? #brandchat
Q1: Tag brands that are nailing it in optimizing their consumer's questions in their blogs. Discuss. #brandchat
Q2: What are some creative ways co's have improved their brand personality with a blog? #brandchat
Q3: Is it a mistake for your brand to have multiple topics in your blog? #brandchat
Q4: Any advice that you share with a brand when they are auditing their blog content? #brandchat
Q5: What are some creative or best practices that you've seen in updating or repurposing old blog content? #brandchat
Q6: Best tips and tools for creating and curating content quickly? #brandchat
ARTICLES FOR THE CHAT:
https://www.searchenginejournal.com/successful-guest-posts/255205/
https://www.searchenginejournal.com/ideal-blog-post-length-for-seo/255633/
https://www.searchenginejournal.com/why-seos-should-care-about-brand/253753/
https://www.business2community.com/branding/brand-identity-design-10-blogs-with-one-of-a-kind-branding-02071666
http://www.dmdtoday.com/news/the-best-blogging-strategy-engage-website-visitors-with-more-than-just-text
This week’s stats:
50 participants; 488 tweets; reach of
675,093
OPEN: What brand blogs are your “go
to” ones to read or share as a “best use of blogging” example? And, why?
#brandchat
I do
what I can to stay up to date with
@Econsultancy's blog.- @Mr_McFly
For
my money, I love https://www.orbitmedia.com/blog/ by @crestodina and his @orbiteers. Great resource for #ValueAdd… https://twitter.com/i/web/status/1006918420900827136 -
@michelletweet
I
love what @ArtifactUprsng does with their blog. Beautiful
stuff that ties perfectly into their lifestyle bran… https://twitter.com/i/web/status/1006918486776598529 - @SaraBethMcP
The
blogs I have enjoyed in the past have been athletes. The Player's Tribune is
doing a good job on social medi… https://twitter.com/i/web/status/1006918904801705984 - @ChanninLiedtke
I’m
not ashamed to admit I’m addicted to coffee. With being said, one of my “go to”
brand blogs is Dunkin Donut… https://twitter.com/i/web/status/1006920108235788290 - @JasminRWooten
Q1: Tag brands that are nailing it in
optimizing their consumer’s questions in their blogs. Discuss. #brandchat
It
was already stated here and I'm so happy it was because I LOVE baking my own
bread.... @kingarthurflour is killing it. (Hit me up
for bread recipes by the way. #brandchat #baking #bread - @ChanninLiedtke
My
go to is http://thinkwithgoogle.com Of course ;) - @mariaduron
The @ClevelandClinic has one of the best blogs online and is a great example of
funding your marketing budget t… https://twitter.com/i/web/status/1006917747283054593 - @Renoe
I’m
feeling @Kimpton hotels Life is Suite blog.
They touch on many trends that keeps current clientele engaged, but draws
newcomers in as well. - @TheTwoRiveras
As
the marketing person here, I've been obsessed with
@SethGodinBlog, @HubSpot and @neilpatel's blogs lately. - @BruceFoxInc
I am
interested on what other people's anwers are. But I have gotten answers from @MailChimp @Moz @Microsoft @automattic @MediaTemple -Colin Finkle - @brand_m_blog
Go
to blogs for blogging for us include @Hubspot @WPMayor and @Smashingmag and
#creativebloq - @pairnetworks
Q2: What are some creative ways co’s
have improved their brand personality with a blog? #brandchat
@Zappos has doubled down on their personality with their
blog. It's all about improving corporate cultures, car… https://twitter.com/i/web/status/1006921852579733504 - @SaraBethMcP
Blogs,
or as I like to call them Social/SEO bridges, allow smart companies to show off
emotional and intellectu… https://twitter.com/i/web/status/1006922007672492033 - @Mr_McFly
I
know this is very subtle, but we use contractions (e.g. "We're, don't,
etc.) in our blog whereas we don't do… https://twitter.com/i/web/status/1006922079084560384 - @ImInStitchesLLC
It
can be a way to extend the voice of the brand -- either with internal experts
who get bylines or with tone a… https://twitter.com/i/web/status/1006922127860215808 - @caff
Look
at some of the popular ones in #BrandChat now. All show a different
side of their focus --
@MOZ… https://twitter.com/i/web/status/1006922203689029633 = @ShawnPaulWood
Q3: Is it a mistake for your brand to
have multiple topics in your blog? #brandchat
If
the topics are related to the brand there is an over arching idea, there
shouldn’t be reason to not diversif… https://twitter.com/i/web/status/1006917104606633985 - @meahgan_gibson
If
the topics are related to the brand there is an over arching idea, there
shouldn’t be reason to not divers… https://twitter.com/i/web/status/1006923816449314817 - @meahgan_gibson
Such
a good #content question - however a blog is a soft landing for folks
you may be missing in you… https://twitter.com/i/web/status/1006923980043890688 - @michelletweet
Multiple
topics? I'm struggling to see that as a blog mistake for a brand. Multiple
themes? Probably. A fishing… https://twitter.com/i/web/status/1006924092056920064 - @ChanninLiedtke
It
would be a mistake to not have multiple topics. Just make it easy to navigate. - @SJAbbott
Q4: Any advice that you share with a
brand when they are auditing their blog content? #brandchat
When
auditing, check to see how different their content is and how it is impacting
their target audience. It’s… https://twitter.com/i/web/status/1006925615411482624 - @meahgan_gibson
This
may seem obvious, but please, Please, PLEASE:
https://t.co/hyMUUfYitR - @JWB519
Measure
the #engagement the same you would any other
#content. Do more of what's working and less of what isn't.… https://twitter.com/i/web/status/1006925681006202881 - @michelletweet
Sticking
to well-tread, comfortable topics is the kiss of death for your blog if you
don’t have a un… https://twitter.com/i/web/status/1006925785507287040 - @GlasheenJasmin1
See
what your audience is responding to. Be consistent with your message, but don't
be afraid to experiment. Upd… https://twitter.com/i/web/status/1006925825105686528 - @OKsuziMarketing
Q5: What are some creative or best
practices that you’ve seen in updating or repurposing old blog content?
#brandchat
Switch
up the stats!Old stats and references date a post and pulling new info for an
existing piec… https://twitter.com/i/web/status/1006927684449067008 - @GlasheenJasmin1
Add
new formats - update the content with quote posters (for each platform), video
talking about new innovation… https://twitter.com/i/web/status/1006927803282083843 - @Kathrynclang
@neilpatel wrote a blog a little while ago
about this... https://neilpatel.com/blog/content-repurposing-whats-old-is-new-again/ - @BruceFoxInc
If
you have nice, evergreen content you want to repurpose, slap a timely new shell
story around it. Ex - 5 Tips… https://twitter.com/i/web/status/1006927979434397696 - @SaraBethMcP
I
love to #serialize blog content. Take a general blog
then break it out into a slightly deeper dive in a series… https://twitter.com/i/web/status/1006927996861779969 - @michelletweet
Q6: Best tips and tools for creating
and curating content quickly? #brandchat
Hugely
dependent on capacity. Involving teams can mean having a consistent,
well-balanced content mi… https://twitter.com/i/web/status/1006929290250743808 - @ARoberts021
1
USE AN #EDITIORIALCALENDAR to keep yourself stocked with
content. 2
#SocialListen to identify trending que… https://twitter.com/i/web/status/1006929350619533312 - @michelletweet
@feedly has been a good content curation tool. However, I
still regularly step out of the long lists… https://twitter.com/i/web/status/1006929451194765317 - @BruceFoxInc
Don't
be afraid to get wild! Creativity and out of box thinking is the best way to
get stuff up quickly - @meahgan_gibson
Really
helpful to have an editorial calendar to create themes throughout the year.
When it comes to actual writi… https://twitter.com/i/web/status/1006929597609447424 - @OKsuziMarketing