Chat Moderators @mariaduron @findtroy
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPENING CONVO (OC): What do you value + find more important in video to convert or engage: (A) Timing or (B) High Quality? #brandchat
(A) Timing (with solid quality giving the audience what they want/need in that moment) B ) High Quality (from a standpoint of it needs to be high production though you lose out on the immediate potential impact with what's trending in the moment).
Q1: How do you address the question of TIMING or HIGH QUALITY video w/brands that you work with? #brandchat
Q2: Tag brands that you think are on the cutting edge of video strategy. Discuss why you choose them. #brandchat
Q3: What best practices do you see influencers utilizing in video? Who are the ones leading the pack? #brandchat
Q4: How do you delineate brand strategy on YouTube and other channels vs. Live Streaming? Which social platforms are you investing most of your video content strategy? #brandchat
Q5: What apps are you using to Live Stream? #brandchat (and we will also continue this convo in #AppyHour w/ @AnhTNguyen ) #brandchat
ARTICLES AND RESOURCES FOR THE CHAT:
https://www.thinkwithgoogle.com/advertising-channels/2017-brand-video-marketing-strategies/
https://www.thevideoink.com/2018/06/19/watch-out-youtube-facebook-is-opening-up-its-video-platform-to-more-creators/
http://www.toprankblog.com/2017/10/long-form-video-content/
https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2018/8-inspiring-b2b-video-marketing-campaigns-that-played-beautifull
http://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/
http://shortyawards.com/category/8th/live-stream-video
This week’s stats:
66 participants; 629 tweets; reach of
511,177
OPENING CONVO (OC): What do you value
+ find more important in video to convert or engage: (A) Timing or (B) High
Quality? #brandchat
(A) Timing (with solid quality giving
the audience what they want/need in that moment) B ) High Quality (from a
standpoint of it needs to be high production though you lose out on the
immediate potiential impact with what’s trending in the moment).
I
think it depends on what you mean by quality. Should be well-scripted, shot
steadily and for clarity, edited t… https://twitter.com/i/web/status/1009454639958413312 - @SaraBethMcP
Can
I throw in a third element? Content? I don’t care about quality if the content
is relevant, compelling and v… https://twitter.com/i/web/status/1009454645016776705 - @michelletweet
Timing
is VERY important for video, but if the quality isn’t there it’s a nonstarter - @JWB519
Timing.
The quality of videos/content means little if you cut yourself off at the knees
with poor timing. Get th… https://twitter.com/i/web/status/1009454929206038529 - @eLocal
It's
a little bit of both....depending on the content and the goals you have for
that video content. I find tha… https://twitter.com/i/web/status/1009455050660425729 - @AnhTNguyen
Q1: How do you address the question
of TIMING or HIGH QUALITY video w/brands that you work with? #brandchat
I
think offering content that consumers WANT and are asking for is the most
important aspect in video content. If it’s a video that will peek consumer
interest or has information that they want, consumers will be more likely to
engage.- @KatAnagnos
Timing
in terms of on-camera, practicing and ensuring the right tech (e.g. prompters)
are set up. Timing in terms of video length, boiling it down to the key
message(s), then building back up. - @adamrodricks
Encouraging
lots of prep work, and then recording one version of each video as a “kill”
version to try and relax them and feel more natural/authentic in V2. Bulk recording is good too, so the videos can
be released quickly if needed - @JWB519
Authenticity.
Quality can be sacrificed if the message is true. - @Carl_In_Tweets
Both
are vital but Quality wins out for me, bad video or content won't ever have good
timing - @TbroOnline
Depends
on channel. Time 4 Social Qual 4 Video Outlets. - @Fibreuptic
This
is an educational opportunity.I always say that timing is important, but the
content/quality is more important. Why?Think about returning visitors. What if
someone saw your content and thought "this is great for me, but not right
now?" They may convert later. - @ashnicholebush
Q2: Tag brands that you think are on
the cutting edge of video strategy. Discuss why you choose them. #brandchat
I've
talked about them before, but I still think @LifeOnPurple KILLS in the video realm.
Their goldilocks egg sm… https://twitter.com/i/web/status/1009460051302633472 - @SaraBethMcP
@Tasty revolutionized the hands-only recipe videos! This is
a standard format now for many food vide… https://twitter.com/i/web/status/1009460116901580800 - @SwayGroup
Fairly
recent one here from @BurgerKing. 1. A great idea for an
entertaining video2. Focusing on… https://twitter.com/i/web/status/1009460135973015553 - @BrixxSoftware
Well
@tasty
has built a brand in video alone.
https://t.co/7NvCb27ctF - @michelletweet
@HomeDepot @Lowes are using video well...their YouTube
channels have DIY, how-to videos that their consumers f… https://twitter.com/i/web/status/1009460587984769026 - @AnhTNguyen
Q3: What best practices do you see
influencers utilizing in video? Who are the ones leading the pack? #brandchat
I
see crypto YouTube influencers posting at least daily to remain current. In
that sector… https://twitter.com/i/web/status/1009455862199586816 - @eoghanosearcoid
I'm
noticing more and more of the behind the scenes videos (what's behind high
quality video) with influencers. ~@OKsuziMarketing
I
see influencers using live video and just being open to try new content or
captions to expand their brand. Vi… https://twitter.com/i/web/status/1009461763279073280 - @najlabrown_
Big
best practice from influencers that brands are still missing is EXTREMELY tight
editing. Especially for come… https://twitter.com/i/web/status/1009461840374530050 - @SaraBethMcP
I
think the best practices would be quite similar to other marketing practices.
It all boils down… https://twitter.com/i/web/status/1009461945710366721 - @BrixxSoftware
Q4: How do you delineate brand
strategy on YouTube and other channels vs. Live Streaming? Which social
platforms are you investing most of your video content strategy? #brandchat
Never
trust a video strategy created for a channel by someone who doesn't have a
presence on that channel. Each… https://twitter.com/i/web/status/1009463648929107971 - @SaraBethMcP
While
your brand may always produce highly-polished content, live streaming is an
opportunity for a… https://twitter.com/i/web/status/1009463741493235715 - @SwayGroup
It's
so important to have a strategy. I try to use FB live to support other
platforms to get more discussion. - @OKsuziMarketing
If
you're doing video on IG, FB, TW, the shorter the better. No, shorter than
that. Shorter still. YT is more of… https://twitter.com/i/web/status/1009464200694063106 - @SaraBethMcP
Q5: What apps are you using to Live
Stream? #brandchat (and we will also continue this convo in #AppyHour w/
@AnhTNguyen ) #brandchat
I
use FB (from my laptop). I haven't engaged with YT yet other than my TED talk.
Kicking off a video series course late summer - @OKsuziMarketing
Facebook
is the best platform for Livestreaming BUUUTTTT mainly my Facebook consist of
Neighborhood, High Schoo… https://twitter.com/i/web/status/1009466336936947713 - @findTroy
Facebook
and Instagram are unbeatable for live video in my book. (as much as I'd love
for them not to be the mon… https://twitter.com/i/web/status/1009466942493810688 - @SaraBethMcP