Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPENING CONVO (OC): Is it time to stop differentiating between B2B and B2C? Discuss. #brandchat
Q1: What B2B brands do well in turning transactions into relationships? How are they doing that? #brandchat
Q2: How are B2B brands researching competitors and customers to deliver more personalized content? #brandchat
Q3: What B2B brands have well-developed social marketing programs where employees are sharing the brand message? #brandchat
Q4: How are B2B brands measuring and communicating the value of marketing investments to their organization? #brandchat
Q5: 40% of B2B marketing databases include bad lead data. What solutions are working to remedy this for brands? #brandchat
Q6: If SEO, SEM, website, social media, marketing automation and online media are not connected, then how can communications be integrated? #brandchat
ARTICLES OR LINKS FOR THE CHAT:
http://www.thedrum.com/opinion/2018/06/26/it-time-stop-differentiating-between-b2b-and-b2c
https://lippincott.com/insight/b2b-brands-in-the-human-era/
https://www.godfrey.com/fwdb2b/planning/top-5-b2b-marketing-challenges
https://www.the-cma.org/about/blog/b2b-marketing-the-biggest-opportunity-in-2018
https://www.integrate.com/blog/the-7-toughest-challenges-of-b2b-demand-generation-and-how-to-overcome-them
https://www.mycustomer.com/community/blogs/paulblack/four-key-sales-challenges-for-b2b-brands-in-2018
This week’s stats:
27 participants; 321 tweets; reach of
165,646
OPENING CONVO (OC): Is it time to
stop differentiating between B2B and B2C? Discuss. #brandchat
We've
had this discussion a lot lately since we operate in both arenas and keeping
them separate has hampered ou… https://twitter.com/i/web/status/1011991534756073472
- @eLocal
It's
also worth noting that virtually everything is B2C at the end of the day and
B2B is simply a terminology fo… https://twitter.com/i/web/status/1011992675082559488
- @eLocal
@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC
Understanding that B2B and B2C sti… https://twitter.com/i/web/status/1011992784306393088
- @pairnetworks
@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC No, you
can't approach B2B the sam… https://twitter.com/i/web/status/1011993242517295104
- @SanabriaJav
Q1: What B2B brands do well in
turning transactions into relationships? How are they doing that? #brandchat
No. B2C is still epitomized by cereal commercials
imploring impulse buys (e.g., "They're GrrrrrRRRRRRREAT!).… https://twitter.com/i/web/status/1011991773470572545
- @GeraldMoczynski
@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC argument
to be made for marketing t… https://twitter.com/i/web/status/1011991985476067330
- @TbroOnline
I'm
thinking the big accounting firms and biggest banks are the best known B2B
brands and fit the bill for this question. - @GeraldMoczynski
I
enjoy seeing what @Trello shares in its
marketing to entrepreneurs. The brand understands entrepreneurs' pain… https://twitter.com/i/web/status/1011995017664192513
- @OKsuziMarketing
The
entire influencer idealogy seems built on cobmining and intertwining
relationships with revenue driving. It… https://twitter.com/i/web/status/1011995285554331649
- @eLocal
Q2: How are B2B brands researching
competitors and customers to deliver more personalized content? #brandchat
As a
B2B marketer I take the traditional research route and look at industry reports
and crowdsource within my… https://twitter.com/i/web/status/1011993821041786881
- @thebaldwinner21
I
think the brands that are doing this well are doing a lot of social listening
and are engaged on all marketing platforms. - @OKsuziMarketing
From
experience, I know who does what competitively, and if they meet standards and
offer something… https://twitter.com/i/web/status/1011997756460855297
- @DreaVilleneuve
You
have social media and public relations software like @Cision that make it easy for such brands
t… https://twitter.com/i/web/status/1011999862882295814
- @SanabriaJav
Q3: What B2B brands have
well-developed social marketing programs where employees are sharing the brand
message? #brandchat
Deloitte
( @Deloitte ) uses primary
research to prime their social media with valuable whitepapers and infograp… https://twitter.com/i/web/status/1011998576577273864
- @brand_m_blog
@Adobe does this very well. They have an
internal ambassador program and allow different employees t… https://twitter.com/i/web/status/1011998665362280448
- @pairnetworks
Is
it cheating to sat @brandchat?
;) Buzzfeed very much utilizes their writers and other employees as tools to m… https://twitter.com/i/web/status/1011998691434123264
- @eLocal
Q4: How are B2B brands measuring and
communicating the value of marketing investments to their organization?
#brandchat
I
just downloaded @LinkedIn's B2B playbook
this morning and some of the key KPIs they give include engagement,… https://twitter.com/i/web/status/1011998599461384195
- @thebaldwinner21
This
is where I see B2B brands stumble, especially if there is a long buy cycle.
Most brand struggle with attrib… https://twitter.com/i/web/status/1012000130734706689
- @OKsuziMarketing
Depends
on what is being communicated, a branding campaign will have different KPIs to
measure than… https://twitter.com/i/web/status/1012000564937412608
- @pairnetworks
Q5: 40% of B2B marketing databases
include bad lead data. What solutions are working to remedy this for brands?
#brandchat
There
will DEFINITELY be some AI solutions that emerge to help fix this issue,
especially with new regulations… https://twitter.com/i/web/status/1012001114265288706
- @thebaldwinner21
That's
a challenge we've found too. If only
people would stay put in their jobs and not switch companies! - @GeraldMoczynski
This
is where you can use outside resources to fill in your missing data or adjust
bad data. I've been told that… https://twitter.com/i/web/status/1012001502712524800
- @OKsuziMarketing
Q6: If SEO, SEM, website, social
media, marketing automation and online media are not connected, then how can
communications be integrated? #brandchat
Perfection
will never be achieved. It can only be
strived for. - @GeraldMoczynski
When
you stick to your voice and tone consistently across platforms then you
integrate your communications natu… https://twitter.com/i/web/status/1012002612659572743
- @Kathrynclang
Integrated
communications can be anchored regardless of the platform or medium used by
creating a cl… https://twitter.com/i/web/status/1012002774547140608
- @pairnetworks
For
too long as marketers we've developed vertical areas of specialization. We need
more integrated marketers wi… https://twitter.com/i/web/status/1012002962519060483
- @OKsuziMarketing