Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPENING CONVO: Tag a pet or animal influencer that has impressed you.Discuss why they stand out. #brandchat
Q1: Premium dog/cat food brands are moving to position themselves as more animal focused w/healthier ingredients. From branding focus, What should a brand consider before doing this? #brandchat
Q2: Cruelty free isn't always true. Discuss best practices of brands handling these concerns. #brandchat
Q3: San Antonio Zoo is using today’s closing of the Toys R Us chain of stores to highlight the issue of giraffe conservation. Discuss branding pros/cons to this #brandchat
Q4: Zoos and aquariums have been using the hashtag #RebrandASpecies on Twitter to give hilarious – and realistic – new names to the animals in their exhibits. Share the best/worst you've seen. #brandchat
Q5: What are some best campaigns you've seen for luxury pet items? What makes them best? #brandchat
Q6: Pet luxury hotels, spas, massages continue to grow. What lessons can their human counterpart brands learn from their successful marketing and/or positioning efforts? #brandchat
ARTICLES FOR THE CHAT:
http://www.petage.com/mars-petcare-introduces-new-wild-frontier-pet-food-brand/
https://www.huffingtonpost.com/entry/animal-testing-beauty-industry_us_5b3be34ee4b09e4a8b284996
https://www.whio.com/news/national/san-antonio-zoo-wants-save-toys-geoffrey-from-extinction/PyaJKqLTrOgNNhZiwxOwDJ/
http://vivaglammagazine.com/cruelty-free-beauty-brands-are-finding-ways-to-get-around-chinas-animal-testing-policies/
https://globalcosmeticsnews.com/cruelty-free-international-negotiates-pilot-program-to-circumvent-chinas-mandatory-animal-testing-for-foreign-brands/
https://www.independent.ie/world-news/and-finally/zoos-and-aquariums-are-rebranding-their-animals-and-the-results-are-amazing-36897703.html
https://www.wcpo.com/news/local-news/hamilton-county/cincinnati/fiona-the-brand-grows-along-with-fiona-the-hippo
https://www.innisfailprovince.ca/article/zoos-good-intentions-slayed-by-controversy-20180123
https://www.scmp.com/lifestyle/fashion-luxury/article/2132568/china-demand-growing-luxury-pet-hotels-dog-spas-and-pet
https://www.forbes.com/sites/onmarketing/2013/04/15/pets-are-serious-business-for-marketers/#40838af7d129
This week’s stats:
24 participants; 297 tweets; reach of 239,960
OPENING CONVO (OC) : Tag a pet or animal influencer that has impressed you. Discuss why they stand out. #brandchat
OC (For the win...) Mickey Mouse! - @GeraldMoczynski
I mean how can you not love Grumpy Cat?!?! Isn’t there like a Fafillion GIFs for that mean mug? - @TheTwoRiveras
Who would you add to this list? https://t.co/pBjbjrPgh5
These have stood out for me b/c they're interactive, personal, and loaded w/great, practical advice. @barkbox @PorchPotty @TheAnimalRescue @drkarenbecker - @mariaduron
I have a special place in my heart for @aflacduck. Something abt ducks & feeding them as a kid, plus he's just so damn cute doing yoga. Used to love @TheGEICOGecko; since his voice changed it's been hard to stick with him. + Geico has so many other good commercials. - @allisonryder
Q1: Premium dog/cat food brands are moving to position themselves as more animal-focused w/healthier ingredients. From branding focus, What should a brand consider before doing this? #brandchat
Pet food is the greatest marketing arena out there. Dogs see in BxW, so who's the color packaging for? - @GeraldMoczynski
The layout doesn't utilize the power of white space enough. Accessibility is almost nonexistent based… https://twitter.com/i/web/status/1017067885238382593 - @pairnetworks
And animals are not health nuts. They're just scavengers and hunters. It's the owners who are the health nuts. - @GeraldMoczynski
@GeraldMoczynski @ImInStitchesLLC @findTroy @Mr_McFly @mariaduron I really recommend not to start se… https://twitter.com/i/web/status/1017068882207625217 - @DearMishuDad
Q2: Cruelty free isn’t always true. Discuss best practices of brands handling these concerns. #brandchat
Consumers are more likely to reject brand loyalty in search of more sustainable and responsible optio… https://twitter.com/i/web/status/1017070683787022337 - @YoursTrulyCaro
Partnering with associations that provide guidelines respected by consumers is a great way to start… https://twitter.com/i/web/status/1017072504920264705 - @pairnetworks
Q3: San Antonio Zoo is using today’s closing of the Toys R Us chain of stores to highlight the issue of giraffe conservation. Discuss branding pros/cons to this #brandchat
Well, it is timely. - @BruceFoxInc
I thought that was a great fit! - @GeraldMoczynski
I think any cons would likely be overstated. Giraffes, unlike many more popular targets of conservat… https://twitter.com/i/web/status/1017072344886464513 - @ARoberts021
I think what San Antonio Zoo is doing is BRILLIANT, right from the book - they found a way to create… https://twitter.com/i/web/status/1017072897582682113 - @DearMishuDad
Q4: Zoos and aquariums have been using the hashtag #RebrandASpecies on Twitter to give hilarious – and realistic – new names to the animals in their exhibits. Share the best/worst you’ve seen. #brandchat
I don’t know if it’s the best or worst, but I laughed hard at this one. https://t.co/KnvZyuhFi1 - @TheTwoRiveras
I personally hate it, but maybe it's only me - i just hate it when human bring takes the worse human… https://twitter.com/i/web/status/1017075088200519681 - @DearMishuDad
Unable to type an appropriate example due to attempt to contain laughter. https://t.co/C6CpoBPjUl - @pairnetworks
Wow, first time hearing about this. I haven't been to a zoo or aquarium for a non-work-related activ… https://twitter.com/i/web/status/1017076247296446467 - @harrisonia
Q5: What are some best campaigns you’ve seen for luxury pet items? What makes them best? #brandchat
Two companies who branded themselves well from the start with great websites and domains are… https://twitter.com/i/web/status/1017077746734915586 - @pairnetworks
Have you heard of aquatic center for dogs? It’s basically a place for dogs to achieve fitness throug… https://twitter.com/i/web/status/1017078234708574208 - @TheTwoRiveras
My @DearMishuDear (she's a pet and an Advice Columnist..) upcoming campaign for a very fancy eco-fri… https://twitter.com/i/web/status/1017078445417877505 - @DearMishuDad