OPENING CONVO (OC): What's the biggest challenge Service Based Industries are facing right now? #brandchat
Q1: What the biggest difference between service branding and product branding? #brandchat
Q2: What characteristics affect service based marketing? #brandchat
Q3: Service-based brands, as opposed to product-based brands, involve a multiple interfaces with the consumer, where the consumer experiences the brand at various levels. Discuss. #brandchat
Q4: Discuss this thought, "Consistent service brands through staff." Share your insights + resources. #brandchat
Q5: What service brands have done a good job of including their consumers in creating the service, not just consuming it. #brandchat
Q6: Corporate branding or individual branding - which is better in a service based industry? What circumstances are better for corporate or individual branding? #brandchat
ARTICLES FOR THE CHAT:
https://www.entrepreneur.com/article/238312
http://www.brandsandbranding.co.za/service-brands-moving-beyond-the-fmcg-model-a-uk-based-comment/
https://smartamarketing.wordpress.com/2012/08/08/branding-for-services-firms/
https://researchleap.com/leveraging-brand-loyalty-service-branding-role-satisfaction/
This week’s stats:
15 participants; 37 tweets; reach of 150,153
OPENING CONVO (OC): What’s the biggest challenge Service Based Industries are facing right now? #brandchat
I'd say dealing with the #SEO aspects of Google favoring a business with a physical location. - @GeraldMoczynski
Of course, related to hiring is employer branding. Wage stagnation is driven in part by strong employer brands in key sectors - @johncloonan
Also, current economic uncertainty is driving B2B buyers to be wary of spend in all categories, including services. - @johncloonan
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For service-based industries it's a longer pitch time, requires more details. The lack of concrete product makes… https://twitter.com/i/web/status/1022139283245867008 - @eLocal
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Q1: What the biggest difference between service branding and product branding? #brandchat2
Competing with SaaS companies. The boutique, brick and mortar businesses need to adapt to digital. T… https://twitter.com/i/web/status/1022137702567882752 - @tschill86
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The branding is the same - it's learning to visualize the untangible parts of the "service product" that makes… https://twitter.com/i/web/status/1022139993970692097 - @Kathrynclang
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Again, it's the complications in pitching your service. Products are concrete, in service industry you need to… https://twitter.com/i/web/status/1022140254214651905 - @eLocal
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Services branding is driven more by customer experience. - @johncloonan
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Hi #brandchat! Both should speak to the features and benefits, though I feel service branding makes a better ef… https://twitter.com/i/web/status/1022140307171946501 - @allisonryder
Service branding successes relies a great deal on the H2H component, where product branding doesn’t… https://twitter.com/i/web/status/1022140624424902657 - @TheTwoRiveras
Q2: What characteristics affect service based marketing? #brandchat
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Technology affects service based marketing - but it doesn't change the fundamentals. We are still dealing with… https://twitter.com/i/web/status/1022142930511978496 - @Kathrynclang
The services delivery model is crucial. Where and how are the services delivered? - @johncloonan
Service based Mktg is all about highlighting remarkable "outcomes" the service delivers - @DonoVision2
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@GeraldMoczynski A2. Can we clarify this Q more? Like, what characteristics of a service affect how it should be ma… https://twitter.com/i/web/status/1022143246485663744 - @allisonryder
Trust. You need to believe that the brand will continue to provide value month over month. -Colin Finkle… https://twitter.com/i/web/status/1022143259500531717 - @brand_m_blog13
Earning trust and respect. For example, demonstrating respect for customers' time. @GeraldMoczynski
Q3: Service-based brands, as opposed to product-based brands, involve a multiple interfaces with the consumer, where the consumer experiences the brand at various levels. Discuss. #brandchat
If there are a variety of services offered, some consumers may only need one service, & some may nee… https://twitter.com/i/web/status/1022145811822665728 - @IHPSSeniorCare
I think we started discussing this, actually. The customer has the opportunity for multiple touch points, from… https://twitter.com/i/web/status/1022145830495637505 - @johncloonan
Great insight here. They have an initial interaction, they need to be sold on the services and how i… https://twitter.com/i/web/status/1022145851723075584 - @tschill86
I think this is where we've muddied the waters. Consumers expect to experience service AND products in a variety… https://twitter.com/i/web/status/1022146083714158592 - @OKsuziMarketing
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@ImInStitchesLLC A3. Yup. I'll focus on the need for employees to be brand ambassadors. Staying at a hotel or eatin… https://twitter.com/i/web/status/1022146460161327109 - @allisonryder
I agree. I look at luxury community properties as an example, where the apartments/amenities are the… https://twitter.com/i/web/status/1022146633402904581 - @TheTwoRiveras
Q4: Discuss this thought, “Consistent service brands through staff.” Share your insights + resources. #brandchat
I pre-empted this too! Employees are your best brand advocate (and, don't forget, your customer). Tr… https://twitter.com/i/web/status/1022146673496211457 - @allisonryder
I come back again to my "engender trust and confidence" point. - @GeraldMoczynski
There is no question that your entire team, not just cust svc, is an extension of your brand. They represent your brand. - @OKsuziMarketing
Your staff represent your brand. They should believe in your message and care about the customers. T… https://twitter.com/i/web/status/1022147112543416327 - @tschill86
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A service based company can have excellent marketing but if their employees aren't living up to thei… https://twitter.com/i/web/status/1022147226322313216 - @IHPSSeniorCare
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I'm jumping in so late that I may be missing the mark. YES your staff reps your brand. so do your customers - ad… https://twitter.com/i/web/status/1022147763029585920 - @Gigi_Peterkin
Q5: What service brands have done a good job in including their consumers in creating the service, not just consuming it. #brandchat
Look at services in the food industry like Hello Fresh, Snap Kitchen, Blue Apron. Consumers share a… https://twitter.com/i/web/status/1022148910612131841 - @tschill86
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@Uber & @Airbnb are great ones. They have thinned the line between consumer and creator, encouraging… https://twitter.com/i/web/status/1022149075607543808 @ARoberts021