Chat moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OC: In what ways does accepting investment change the ways you manage your brand? #brandchat
Q1: How can you inspire confidence in investors with brand identity? #brandchat
Q2: What do you think has propelled @amazon to be the most valuable brand in the world? #brandchat
Q3: What percentage of a brand's budget should be spent on social/paid ads/investing in employees/PR? And, why? #brandchat
Q4: What's your go-to resource or information you review when justifying expenses? #brandchat
Q5: What has contributed to @WalMart's fall in brand value? #brandchat
Q6: What are some questions to ask before considering angel investment in your business brand? #brandchat
ARTICLES FOR THE CHAT:
https://www.creativelive.com/blog/5-ways-to-improve-brand-identity/
https://www.businessinsider.com/most-valuable-brands-in-the-world-for-2018-brand-finance-2018-2
https://info.fusefinancialpartners.com/blog/danger_of_angel_investors
This week’s stats:
24 participants; 296 tweets; reach of 267,894
OPENING CONVO (OC): In what ways does accepting investment change the ways you manage your brand? #brandchat
Accepting investors means your brand isn't just about what you like, what you think is cool. Your brand has to… https://twitter.com/i/web/status/1024675584109170688 - @SaraBethMcP
When considering investor's that type of acceptance for your business must be well thought out. When someone in… https://twitter.com/i/web/status/1024676304002662400 - @Mr_McFly
3
Q1: How can you inspire confidence in investors with brand identity?
I would think there are different types of investors/investments: Ones that invest in the brand you have (keep o… https://twitter.com/i/web/status/1024676493539139584 - @BillSkowronski
Establishing a solid and quality footprint does a lot of the work and inspires trust in your brand. Social medi… https://twitter.com/i/web/status/1024677694192148480 - @eLocal
As the resident BRANDarchist here...Investors MUST understand your brand so that all parties involved know wh… https://twitter.com/i/web/status/1024677934479691776 - @Mr_McFly
Having a brand identity that aligns with your ultimate money-maker (ads if you're an attention/user-based brand,… https://twitter.com/i/web/status/1024677985239134209 - @SaraBethMcP
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You can inspire confidence by having a well-rounded and thought out plan with financials. Once that plan is th… https://twitter.com/i/web/status/1024678352559525888 - @AngelaHemans
Q2: What do you think has propelled @amazon to be the most valuable brand in the world?
@brandchat @amazon @mariaduron @Mr_McFly @GeraldMoczynski @findTroy @ImInStitchesLLC A2: they understand the consum… https://twitter.com/i/web/status/1024679543632785409 - @_MariaMarchewka
Amazon delivers on service consistently which is core to the brand's identity. It's challenged the marketplace in this area. - @OKsuziMarketing
Being ahead of the curve. They started out early and hyperfocused. Early success allowed them to expand. Everyo… https://twitter.com/i/web/status/1024679866061545473 - @eLocal
Amazon has so entrenched itself into people's lives with their ultimate convenience that they can't seem to shak… https://twitter.com/i/web/status/1024680002686775296 - @SaraBethMcP
Q3: What percentage of a brand’s budget should be spent on social/paid ads/investing in employees/PR? And, why? #brandchat
Amazon is not driven by profit, it's obsessed with market share. It seeks to disrupt, and takes long term persp… https://twitter.com/i/web/status/1024680239560093697 - @joshmccormack
Investing in employees is first. If they aren't empowered to create a good experience, the rest doesn't matter.… https://twitter.com/i/web/status/1024682610893697025 - @SaraBethMcP
In this day and age, it’s smart to allocate a big chunk of your funds to advertising and reinvesting… https://twitter.com/i/web/status/1024683400689590273 - @_MariaMarchewka
I have to pull out @samfiorella's favorite answer, it depends, at least in part. It's necessary to know where… https://twitter.com/i/web/status/1024683649600552962 - @Mr_McFly
Q4: What’s your go-to resource or information you review when justifying expenses?
I do a cost analysis for everything. What will it cost me (in employee turnover, new client acquisition vs. rete… https://twitter.com/i/web/status/1024684569113649152 - @SaraBethMcP
Mission |Goal Goal Goal|… https://twitter.com/i/web/status/1024685567001407488 - @SaraBethMcP
Q5: What has contributed to @WalMart’s fall in brand value?
@Walmart has more competition who can provide strong price + service too (e.g., @Amazon). Plus customers now car… https://twitter.com/i/web/status/1024685656398807042 - @OKsuziMarketing
Walmart has become synonymous with 'cheap', which is great for volume sales but not sexy or a purpose that peopl… https://twitter.com/i/web/status/1024685931234820097 - @SaraBethMcP
In Simon Sinek's book on why he talks about what happened with Wal-mart. They lost their way. It's not customer… https://twitter.com/i/web/status/1024687090762694656 - @joshmccormack
Q6: What are some questions to ask before considering angel investment in your business brand?
(How much) do I need money to take my biz to X level or goal? What's my plan for operating at that level, and ho… https://twitter.com/i/web/status/1024686792962990084 - @SaraBethMcP
Let's see, what would the girl who spun straw into gold ask Rumpelstiltskin? His name? @innovuse