Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: Tag an Education Brand that manages their social presence really well. #brandchat
Q1: How can ed-institution marketers promote strong brand identity rather than ad campaigns/events? #brandchat
Q2: You advice/thoughts of teachers as brand ambassadors for ed-tech? #brandchat
Q3: Education becomes more commoditized - what unique value should local ed-institutions provide? #brandchat
Q4: Best ways schools can determine their positive and negative key brand associations? #brandchat
Q5: Creative ways/examples schools are attracting partnerships w/businesses & employers? #brandchat
Q6: How are internal audiences included and empowered during the realignment of a brand? #brandchat
ARTICLES:
https://www.nytimes.com/2017/09/02/technology/silicon-valley-teachers-tech.html
https://www.theguardian.com/higher-education-network/2017/aug/29/how-can-universities-build-brands
http://www.bizcommunity.com/Article/196/659/166798.html
http://www.journalgazette.net/news/local/schools/20170905/creating-a-new-brand-for-ipfw
This week’s stats:
20 participants; 297 tweets; reach of 117,814
OC: Tag an educational institution that’s done well inspiring prospective students? #brandchat
We're partial to @UHouston.. Go Coogs! - @HouWaterHeaters
Crosstown rivalry at play but @RiceUniversity too! - @HouWaterHeaters
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Q1: Best practices & challenges for college media as they reach out to graduates/alumni? #brandchat
Might be a little biased, but I've been a fan of @IUBloomington, @LifeAtPurdue & @USIedu Can you tell that we'… https://twitter.com/i/web/status/1029748566598840320 - @BruceFoxInc
The biggest challenge for reaching graduates/alumni is life so the best practice might be to create more online… https://twitter.com/i/web/status/1029750480682065921 - @Kathrynclang
Staying in touch w/alumni is critical not only to the mission but to encourage the community to stay a communit… https://twitter.com/i/web/status/1029750852565647360 - @mariaduron
You need to leverage reciprocity as a college.The message needs to be: "You and your alumni are do… https://twitter.com/i/web/status/1029751204895748097 - @brand_m_blog
Honesty about what motivated the contact and a simple, quick explanation of how what they're asking… https://twitter.com/i/web/status/1029751282507100161 - @pairnetworks
Q2: Discuss this statement as it pertains to school branding – What dazzled millennials is now out of touch with Gen Z. #brandchat
The more things change the more they stay the same. It is still about relationships despite the change in techn… https://twitter.com/i/web/status/1029752563284041729 - @Kathrynclang
As with any form of communicative media, if your activity on #socialmedia has not evolved at least generational… https://twitter.com/i/web/status/1029752849360740352 - @Mr_McFly
At the end of the day, every college/university has to understand that they have their own niche. Th… https://twitter.com/i/web/status/1029753463792697345 - @BruceFoxInc
It seems as if some millennials were dazzled by lifestyle features in colleges: recreation centers, residences… https://twitter.com/i/web/status/1029753576858509313 - @brand_m_blog
Q3: Your best advice when the lines between academics and athletics blur in branding? #brandchat
Not sure that's a bad thing. Well, maybe it is. I grew up in PHX. ASU was known for athletics and parties, n… https://twitter.com/i/web/status/1029754870859886592 - @GeraldMoczynski
When lines begin to blur, go back to the basic mission and vision and see where they point. - @Kathrynclang
But then you have something like Notre Dame and Duke, which are good examples. - @GeraldMoczynski
I hate to answer a question with a question, however...Why would, or maybe how, would the lines of academics… https://twitter.com/i/web/status/1029755255293136896 - @Mr_McFly
The relationship between athletics and academics in universities in Canada is much different than the US, so I… https://twitter.com/i/web/status/1029755268320636929 - @brand_m_blog
Q4: University enrollment numbers are predicted to stagnate. How can marketers and branding come to the rescue? #brandchat
@univpugetsound has deliberately made it part of their school goal to find every graduating student employment… https://twitter.com/i/web/status/1029756600301436928 - @GeraldMoczynski
Value. If you can convey the value add of your program, you’re golden. University education is stil… https://twitter.com/i/web/status/1029756848230940672 - @KodiHeininger
First of all, let's create more brand experts by having more granduate program in branding. I would like to see… https://twitter.com/i/web/status/1029756863947202561 - @brand_m_blog
Stagnation can be thwarted by showing tangible value for pursuing higher education. Marketing and br… https://twitter.com/i/web/status/1029757250439655424 - @pairnetworks
Q5: What questions should educational institutions ask before bringing branding + marketing work in house? #brandchat
Question all companies should ask before bring branding and marketing in house is "do we have someone who un… https://twitter.com/i/web/status/1029758399951659008 - @Kathrynclang
Do you have the right resources ready for the teams to jump in? Are you will to invest in the tools… https://twitter.com/i/web/status/1029760543593246720 - @caff
Q6: What are best practices + best resources to build a community around your school? #brandchat
Now here's where Athletics helps! - @GeraldMoczynski
Engagement. Give recognition to those who donate, volunteer, & care about the community &/or the sch… https://twitter.com/i/web/status/1029760074921717760 - @BruceFoxInc