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Chat Moderator @mariaduron
OPENING CONVO - OC: Tag a brand you know as a "space brand" or a brand focusing on space? #brandchat
Q1: How would you describe the typical branding of the space industry right now? #brandchat
Q2: Space in itself is a brand and it's missing the beautiful storytelling that we do in advertising and it's yearning for specialists to come in and build that narrative. Discuss.
Q3: Americans rank NASA as the most trusted institutions out of media, organized religion, government organizations and nonprofits. What can brands learn from NASA? #brandchat
Q4: Asteroid mining, orbital 3-D printing, and–of course–manned spaceflight are all part of the modern-day space race. Tag brands that are entering or actively involved in space. #brandchat
Q5: Are there any special recommendations you have for brands considering branching into space? Is it the same as opening a new location? #brandchat
Q6: What is the biggest opportunity for brands in space? #brandchat
ARTICLES FOR THE CHAT:
https://www.campaignlive.co.uk/article/kitkat-red-bull-confusedcom-brand-space-race/1362072
https://www.prnewswire.com/news-releases/nasa-techshot-and-tupperware-brands-team-up-to-improve-plant-growth-aboard-the-international-space-station-300493433.html
http://adage.com/article/agency-news/space-frontier-agencies-brands/310931/
https://www.nbcnews.com/mach/space/china-amps-space-program-race-challenge-u-s-n666391
http://theconversation.com/private-companies-are-launching-a-new-space-race-heres-what-to-expect-80697
Brandchat Notes: BRANDS + SPACE
This week’s stats:
20 participants;259 tweets; reach of 154,175
OC: Tag a brand you know as a “space brand” or a brand focusing on space? #brandchat
I think we have to go with @SpaceX to infinity and beyond! - @HouWaterHeaters
@NASA @blueorigin @OrbitalATK are some I can think of. - @Musolek
@astropreneursHQ @blueorigin @blueorigin @MaxarTech @NASAInsight @sslmda @Virgin_Orbit @NASAHubble @NASAJPL @RocketLab - @mariaduron
Q1: How would you describe the typical branding of the space industry right now? #brandchat
I would still say it's "out there" (pun intended) . And a lil' still back in the day sort of feel. You say "s… https://twitter.com/i/web/status/1034824113473417217 - @mariaduron
Well, when you ride the Metro in the DC area, you'll see space branding targeted at government funding. - @GeraldMoczynski
It seems lowkey and esoteric. I don't think it's meant to target the general audience. - @SanabriaJav
A1: I wonder who will redefine "the space" of Space #brandchat
Agreed. Space tourism will only be availble to the super wealthy until space vehicles are as common as cars are… https://twitter.com/i/web/status/1034825557807116289 - @Musolek
Q2: Space in itself is a brand and it’s missing the beautiful storytelling that we do in advertising and it’s yearning for specialists to come in and build that narrative. Discuss.
@Musolek @blueorigin @virgingalactic Oooh, you're right it's @virgingalactic - @mariaduron
@AngelaHemans That means there's so much opportunity there for brands! - @mariaduron
Narrative and story of advertising in space will likely unfold as privatization happens in conjunction with the Space Force - @HouWaterHeaters
Q3: Americans rank NASA as the most trusted institution out of media, organized religion, government organizations and nonprofits. What can brands learn from NASA? #brandchat
@NASA LOOKS like they try to be transparent......and aspirational. - @GeraldMoczynski
NASA is trusted b/c it's been the leader in the spot. We turn to NASA for news about space. In every movie, t… https://twitter.com/i/web/status/1034828065636057088 - @mariaduron
Consistency and elasticity. They must also figure out how to connect their purpose with the people a… https://twitter.com/i/web/status/1034828611122094080 - @Musolek
Brands can learn from the history @NASA and the space race as to why they are trusted. Conception, Invention, Delivery - @HouWaterHeaters
The #NASASocial program is fantastic and could be used as a foundation for bringing in social interac… https://twitter.com/i/web/status/1034830191141576704 - @TbroOnline
Q4: Asteroid mining, orbital 3-D printing, and–of course–manned spaceflight are all part of the modern-day space race. Tag brands that are entering or actively involved in space. #brandchat
The fact that it's tough for more than a handful of brands to come to mind means that there's a universe of op… https://twitter.com/i/web/status/1034829818318217217 - @mariaduron
@PlanetaryRsrcs is one that comes to mind. #brandchat https://www.theguardian.com/science/2018/jun/09/asteroid-mining-space-prospectors-precious-resources-fuelling-future-among-stars?CMP=twt_gu - @mariaduron
@UnistellarScope contributing to citizen science! - @HouWaterHeaters
@SpireGlobal are making big moves #brandchat https://t.co/iVszMU8QRc - @Musolek
Q5: Are there any special recommendations you have for brands considering branching into space? Is it the same as opening a new location? #brandchat
You need a really big, bright sign. - @GeraldMoczynski
https://www.campaignlive.co.uk/article/kitkat-red-bull-confusedcom-brand-space-race/1362072 - @mariaduron
@GeraldMoczynski it should also be floating somewhere up there. Solar billboards are next! - @HouWaterHeaters
Q6: What is the biggest opportunity for brands in space? #brandchat
Well, there are no consumers there now, so it's limited to travel-related brands for now. - @GeraldMoczynski
... and water heaters.- @GeraldMoczynski
Travel brands as mentioned and mining are probably the largest commercial opportunities - @HouWaterHeaters
Cannot wait to see who takes the lead. - @brandchat