This week’s stats:
35 participants; 257 tweets; reach of
304,189
Q1. For everyone, even the people in
the back... What elements make up a "brand"? #brandchat
I
think most important is a good product or service & then good brand! #BrandChat- @breepalm
I
answered most, but I think actual quality of product/service is a close second.
A strong brand will smooth th… https://twitter.com/i/web/status/1121070027493527553-@SaraBethMcP
3
For
me, it's the business plan...BUT that should include your #marketing + #branding efforts.So 🤷🏼♀️#brandchat-@bentleyu
4
@Mr_McFly A1 #Community is always first for a #brand. #brandchat https://t.-@MLLNNLmotivator
5
@Mr_McFly A1.67165: Voice, message,
community, product/service. #brandchat https://t.co/Pu9qeVAX6X-@MLLNNLmotivator
Q2. How much work do you put into
getting your clients/teams/etc. on the same page regarding the importance of
the brand in all other program activity? I ask, because no one else ever does
and we need to talk about the experiences at our places of work. #brandchat
3812 - The people in many ways are the brand so this is critical. #brandchat-@nymelonballer
3
The cobbler's children have no shoes. We do a LOT of work
with our clients to get them consistent on brand and e… https://twitter.com/i/web/status/1121073201998594049-@SaraBethMcP
3812 You need everyone on the same page to move in one direction effectively and efficiently. I've made sure my… https://twitter.com/i/web/status/1121073633672212480-@OKsuziMarketing
3812 It's a front loaded conversation for sure. #brandchat https://t.co/IWPnCpDPDS-3@MLLNNLmotivator
Q3.
Good on @Hertz! This is a good thing for the industry. @Accenture may be a massive agency but this shows that regardless of
size if you can't deliver there are repercussions! #brandchat
141592653589: This feels to
me like Accenture is too used to its government contracts. #brandchat-1@GeraldMoczynski
This is also a valid A3.141592653589Lol.#brandchat-@Mr_McFly
3
Wow there are some gem turns-of-phrase in this piece https://www.theregister.co.uk/2019/04/23/hertz_accenture_lawsuit/ #brandchat-@allisonryder
5
Q4.
What brands have created the best Avengers Endgame and Game of Thrones
content? #brandchat
Never watched a second of either. Carry on. #brandchat-@nymelonballer
2
Have y'all seen @Shutterstock's 'Game of Brands' where they reimagine the GoT
houses as modern companies? That's… https://twitter.com/i/web/status/1121078884936691712-@SaraBethMcP
4
Also, @BuzzFeed remains the
winner as far as capturing traffic by using pop culture as a driver. Who can
resist… https://twitter.com/i/web/status/1121079266580541440-
Not many.
Slapping a brand label on recycled past launches is not the best strategy &
no industry is more guilty… https://twitter.com/i/web/status/1121079499347701761-@ShereesePubHlth-@SaraBethMcP
Q5: For the untertainment of it all.
Do you think brand guides, the way they are presently built, do the job of
communicating what everyone needs to know in order to move forward in a
meaningful way?
#brandchat
NO.
Absolutely not. Getting visually on brand is great, and that's what those
guides usually hit, but you need t… https://twitter.com/i/web/status/1121079838125821952-@SaraBethMcP
Not really. Hard to fully encapsulate a brand in a 2d format. #brandchat-@nymelonballer