This week’s stats:
14 participants; 191 tweets; reach of
104,571
Q1: What
resources/podcasts/webinars/articles are you using to learn more about Voice
Search + Voice Search Strategy? #brandchat
For
me, it's articles. With Google and Alexa leading the way in Voice Search, I
watch what they're doing. I ha… https://twitter.com/i/web/status/1123608958877544448-@mariaduron
2
I
see it as a new tool that:1. It allows them to more easily multitask.2. It
enables them to do things faster… https://twitter.com/i/web/status/1123609314361532416-@mariaduron
@jeffhasen has a new book called 'Art
of Digital Persuasion' - he discusses emerging technologies beyond mobile… https://twitter.com/i/web/status/1123609548646965248-@AnhTNguyen
(cont'd).
Good old-fashioned Google searching for articles/resources...ironic that I
don't use voice search. LOL… https://twitter.com/i/web/status/1123609770643079168-@AnhTNguyen
Q2. For the brands you work with,
what tools have you used to determine the profile or your “Voice Searcher”?
What have the results been? #brandchat
I think that current data measuring tools i.e. @sproutsocial @sendible @AgoraPulse @GoogleAnalytics are what… https://twitter.com/i/web/status/1123612881830993922-
Once
they have those measurements in place, they will still be our "go to
tool" for all things measured. Do yo… https://twitter.com/i/web/status/1123613071984025602-@mariaduron
4
Q3.
Think about your competition: How is your brand uniquely positioned to
assist consumers via voice technology? #brandchat
1
Understand your consumers’ behavior on voice: Optimize
content for how people use voice. Smart speakers give o… https://twitter.com/i/web/status/1123614116084617217-@mariaduron
GREAT
question and something for brands to think about. Voice technology is going to
MAKE brands re… https://twitter.com/i/web/status/1123614250688184323-@AnhTNguyen
Respond to consumers with answers related to
your business: This includes prompts that are both informational… https://twitter.com/i/web/status/1123614404635918337-@mariaduron
Ensure digital
assistants have accurate, real-time information about consumers: Powered by
artificial intellige… https://twitter.com/i/web/status/1123614539356999682-@mariaduron
5
Q4. If you had ONE THING you would
caution a brand NOT to do in their Voice Search exploration/journey, what would
that be? #brandchat
Rush!Take your time understand your audience first. Yes,
voice is incredibly important, but… https://twitter.com/i/web/status/1123616932383678464-@bentleyu
Don't do this b/c everyone else is
doing this.ASK: How does this fit into your overall brand strategy?How wil… https://twitter.com/i/web/status/1123617343333195782-@mariaduron
4
@katwife Yes, I agree. And, it's important to have a good
understanding of that as you launch into this new tool. #brandchat a4-@mariaduron