Brandchat Notes: BRANDS + MARCH
MADNESS
This week’s stats:
25 participants;261 tweets; reach of
267,901
Q1.
How can college brands recover from an admission scandal? #brandchat
#MarchMadness
First
they need to be transparent with what happened, clean house and then
communicate the ste… https://twitter.com/i/web/status/1108385577790066689 - @B2the7
Transparency
and #humility are key! - @MLLNNLmotivator
Turn
to your values and mission—use that guide the next steps that you take, to
manage the sca… https://twitter.com/i/web/status/1108385789627400192 - @MyCreativeShop
Maybe
they need new celebs endorsing other, more ethical areas of their schools
(diversity ini… https://twitter.com/i/web/status/1108385937065693184 - @allisonryder
Q2.
Would you expect to see most colleges come out with stronger or quieter
brand messaging during
#MarchMadness ? #brandchat #MarchMadness2019
I
wouldn’t expect anything different than what we are already seeing during games
in which the… https://twitter.com/i/web/status/1108387778532966400 - @B2the7
Stronger
or quieter messaging about what? I'm sure recruiting goes into high gear for
those schools during this… https://twitter.com/i/web/status/1108387786497949697 - @johncloonan
.I
think most colleges (D1 - D3) and brands (B2C at the least) will push themed
messaging or try to engage heav… https://twitter.com/i/web/status/1108388110264610817 - @FindTroy
Those
in the #marchmadness I would expect them to be
amped up. The underdogs, the… https://twitter.com/i/web/status/1108388211859079168 - @katwife
Q3.
How should colleges best capitalize on reach and brand awareness during #MarchMadness ? #brandchat
That's
what I was talking about when I said they've got to go heavy into recruiting
mode this time of year - th… https://twitter.com/i/web/status/1108389845590855683 - @johncloonan
This
would be my answer. https://twitter.com/dsimanoff/status/1108389485438472192?s=21 - @TheTwoRiveras
This
is the big stage for the colleges themselves to be in front of a much larger TV
and mobil… https://twitter.com/i/web/status/1108390127301263360 - @B2the7
It's
not enough to target the #MarchMadness conversation! Find the #influencers who are plugge… https://twitter.com/i/web/status/1108390281085374469 - @MLLNNLmotivator
Colleges
should capitalize on brand awareness during #MarchMadness by emphasizing that they ar… https://twitter.com/i/web/status/1108391523232698369 - @nexgendynamics
Q4.
Who do / would you expect to be the big advertisers during the NCAA #MarchMadness
tournament? #brandchat
It
has to be @Nike and with @UnderArmour and @TheRock having just dropped their new gear expec… https://twitter.com/i/web/status/1108393771211898881 - @MLLNNLmotivator
Let
see…@Wendys @pizzahut @CocaCola @CapitalOfficial @Allstate to name major brands but will a… https://twitter.com/i/web/status/1108393824043352064 - @B2the7
Laundry
detergents?! Lots of #P&G, #churchndwight, snack and beverages. #pepsi #CocaCola etc., - @katwife
I
would think similar advertisers as seen during the Super Bowl. -Automotive
industry-Electr… https://twitter.com/i/web/status/1108394511380692992 - @TheTwoRiveras
Great
brands mentioned before me (@Nike, @Underarmour) - what about @Puma, @BWWings,… https://twitter.com/i/web/status/1108394627802021896 - @JBugs10210
Q5.
Should / How should TV advertisers adjust key messaging during
#marchmadness this year? #brandchat
Wouldn't
even be focused on TV attention. Dive all in on #social, that's where people go during… https://twitter.com/i/web/status/1108395647143682050 - @MLLNNLmotivator
Rather
than going to a 'full' commercial break, adopt what @NASCAR & @NHL do and have the ad… https://twitter.com/i/web/status/1108395680542965760 - @JBugs10210
Driving
a message of integrity and it’s importance. This can be touched on both from
the indiv… https://twitter.com/i/web/status/1108396017911808001 - @TheTwoRiveras
I
would look at where the viewers are…social, mobile and video…Need to focus on
these areas an… https://twitter.com/i/web/status/1108396051780771840 - @B2the7