This week’s stats:
16 participants; 247 tweets; reach of
90,646
Q1: What's a DEFINING MOMENT in YOUR
personal life or professional career? And, why do YOU consider it a defining
moment? #brandchat
1
@mariaduron A1: Moments in my personal
life have shifted, mostly, from me to my kiddos (birthdays, lost teeth, spor… https://twitter.com/i/web/status/1126144856135434240-@JBugs10210
3
For
me, a defining moment was becoming MOM. Nothing changed my life as
significantly as that and shifted my pe… https://twitter.com/i/web/status/1126145055083905026-@mariaduron
4
I'll
go with Getting Fired. I have nothing against the employer that fired me. I had
just burned out on work… https://twitter.com/i/web/status/1126145201720807424-@GeraldMoczynski
7
One
of my biggest recent defining moment was becoming a mother to a preemie which
led to me transitioning to a p… https://twitter.com/i/web/status/1126145555418243072-@OKsuziMarketing
Q2. How can brands CREATE defining
moments? Internally or externally. #brandchat
2
We've
been seeing this more often recently. Take a stand on an issue, especially if
it cuts the margin initially… https://twitter.com/i/web/status/1126147714792640512-@_TimWelsh
You
can create the moments by actively participating in your community, tapping
into successes of… https://twitter.com/i/web/status/1126147773018124289-@JBugs10210
That's
an interesting question -- can a brand create this moment or must it happen as
a reaction to something… https://twitter.com/i/web/status/1126147831054491651-@GeraldMoczynski
When it comes to brands, it needs to be real and authentic
and more than just words #brandchat-@B2the7
Q3.
Let's discuss the ELEMENTS of a defining moment. It's really about being
worthy of being included in your customer's story. How does a brand align or
earn that worth of being a part of the customer's story? #brandchat
It starts with being
authentic and real without doing it for praise or awareness #brandchat-@B2the7
Go above and beyond
Every.Single.Time. It needs to be part of your culture & consistent from
top down in the org #BrandChat-
Part of it does this defining
moment for your target resonate with your brand. Does it seem authentic and a
natu… https://twitter.com/i/web/status/1126151601046077440-@OKsuziMarketing
8
Also by providing additional
insights - a brand chat provide a moment that gives people a chance to see
somethi… https://twitter.com/i/web/status/1126151647393210369-@mariaduron
Q4. What brands have you experienced
DEFYING people's expectations of how an experience will unfold? And, how did
they do that? #brandchat
For me, it's always the brands that are good storytellers -
but the key is that their customers/clients are tel… https://twitter.com/i/web/status/1126153989853274117-@mariaduron
4
Some brands that have done that for me are:@SouthwestAir @Cinnabon @DisneyD23 @DisneyParks @ewomennetwork@amazon #brandchat-@mariaduron
I really like how @Wendys has done it over the years and especially with nuggs
for Carter #brandchat-@B2the7
Heard and/or experienced with the brands @Zappos, @DisneyParks, @Marriott , & @amazon #BrandChat-@JBugs10210