Brandchat Notes: BRANDS + COMMUNICATION
This week’s stats:
25 participants;263 tweets; reach of
312,328
OC. If you were to choose a
conference to attend about BRAND COMMUNICATION, what would it need to cover? #brandchat
Looking
for some good suggestions!!! - @B2the7
I
would want something with applicable steps on internal brand communication.
Perhaps I've just run into confe… https://twitter.com/i/web/status/1105849444195598336 - @mariaduron
Things
to cover:Defining your brandCrossing platformsDeveloping brand voice - @Kathrynclang
If
course I read the question wrong…the contents that I would need would center
around the customer… https://twitter.com/i/web/status/1105849810500882433 - @B2the7
Q1:
If you were a speaker at a conference, what expertise in communication
would you bring to the table that's brand communication related? (Love to tap into what BRANDidos super powers
are :)
#brandchat
I've
done crisis communications back when I was at the American Red Cross. That's probably what would be my d… https://twitter.com/i/web/status/1105851568832733186 - @GeraldMoczynski
First
and foremost, that is is ALL about relationships - you have to be invested in
people if you want people t… https://twitter.com/i/web/status/1105851640890953728 - @Kathrynclang
I
would bring the importance data is in understanding who your customer is, what
channel they prefe… https://twitter.com/i/web/status/1105851645538254848 - @B2the7
But
who you'd need to draw as the keynote speaker is Donald Rumsfeld. Regardless of your political leanings,… https://twitter.com/i/web/status/1105852333806706688 - @GeraldMoczynski
The
power of #video to convey genuine #emotion in your #brand message to your #community! #brandchat
https://t.co/fErwzY5meW - @MLLNNLmotivator
Q2: What analytics would you measure
in your BRAND COMMUNICATION? For Internal? For external? And, what tools would
you use to do it? #brandchat
Taking
notes on this one! - @Kathrynclang
“Brand
as Character: Crafting Narrative Journeys for Products & Services” - @cortezbrothers
For
communications campaigns we measure behavioral impact and reach. That allows you
to establish the return on… https://twitter.com/i/web/status/1105853865935679492 - @cambartley
Internally,
watch time. Externally, replies and reshares. #brandchat
https://t.co/MNOQOGP7dz - @MLLNNLmotivator
Q3: Internal marketing communication
w/a client as a marketing agency or professional - best practices?
Pitfalls? Share them all. #brandchat
Pitfalls? Share them all. #brandchat
Don't
blur the lines. Each #relationship needs to be respected and treated
appropriately.… https://twitter.com/i/web/status/1105857553089605632 - @MLLNNLmotivator
Great
practice! - @mariaduron
I
love me a good contact sheet. Send them
out after meeting where decisions were made so that ever… https://twitter.com/i/web/status/1105859369391009792 - @iJoanneDorce
I
could spend the day sharing tips, so I'll focus on 3. 1. Your clients are
people. Treat them as people. 2. K… https://twitter.com/i/web/status/1105859484671455234 - @OKsuziMarketing
All
of this. Thank you, Suzi! a3 - @mariaduron
Q4: What are your 3-4 actionable steps
you would recommend to use in understanding the "customer's journey" #brandchat
Whatever
you do don't split up the customer journey to different teams who don't see
what each other does. This… https://twitter.com/i/web/status/1105859722987618307 - @cambartley
Plan
it. Try it yourself. Sample group test. - @MLLNNLmotivator
THIS
⬇️⬇️⬇️ - @mariaduron
Data
and insights are so important in understanding who your customer is, what
channel they prefer… https://twitter.com/i/web/status/1105860142153809922 - @B2the7
Yes!
Beta test and really walk thru that.
Great advice, Dan! - @mariaduron