Brandchat Notes: BRANDS + ANALYTICS
This week’s stats:
20 participants;242 tweets; reach of 292,185
3
Q1.
Why would Twitter be seeking to replace the "Like" button? #brandchat
I
like the "like" button though honestly it does trip me that it's a
"heart".Would I prefer engagement as far… https://twitter.com/i/web/status/1060202480045342722 - @findTroy
Is
perhaps making the digital equivalent of adding #PumpkinSpiceLatte to the menu: a… https://twitter.com/i/web/status/1060203234516656128 - @cortezbrothers
Following
Facebook and LinkedIn, Twitter seems intent on creating a forum for meaningful
engagement rather than… https://twitter.com/i/web/status/1060203246273380352 - @ideamktg
Not
sure but would be interested to seeing what the logic is behind it - @B2the7
Twitter
might beseeking to replace the "like" button for 2 reasons:1.
Differentiation/U.S.PSocial platfo… https://twitter.com/i/web/status/1060204332132585472 - @bentleyu
Q2.You've seen many people posting #IVoted but is it good
for a brand to post on the trend of the day?#brandchat
Yes
and No. Set the ball in motion, provide guard rails, and let the ball run its
co… https://twitter.com/i/web/status/1060206469013012480 - @TheTwoRiveras
I
fear that sharing photos of ballots on social media will continue the
polarization of the political environment. - @GeraldMoczynski
Pics
of cats, dogs, and kids bring people together.
Pics of ballots split communities apart. - @GeraldMoczynski
I
think you should share whatever you want! - @debraruh
Showing
your ballot is little different from tweeting your support for a candidate or
simply telling everyone on… https://twitter.com/i/web/status/1060207634043805696 - @ideamktg
Not
sure if I would really want to share and open myself up for any potential
backlash socially - @B2the7
Q3. How much should a brand rely on
or social to drive business & revenue?
#brandchat
Relying
too much on social media can be a mistake as they are for social interaction
and sometimes people don’t… https://twitter.com/i/web/status/1060210090861649920 - @debraruh
It
just depends on the business, how much money they, or the time they can invest
in social media or other mark… https://twitter.com/i/web/status/1060210431044845568 - @AngelaHemans
It's
a question of "relying" on social media where you don't have much
control or "leveraging" social media to r… https://twitter.com/i/web/status/1060210638998380546 - @ideamktg
Nearly
all (92%) small businesses plan to invest more time and money in social media
in 2018.Most small busin… https://twitter.com/i/web/status/1060211201236500480 - @findTroy
Online
retailer The Jacket Maker uses FB, IG, etc and plans to increase its social
media investment this year b… - @findTroy
Q4.
Wells Fargo is back in the headlines for "finding"
foreclosures that shouldn't have happened.
What branding advice would you give Wells Fargo? #brandchat
I'm
starting to think that Wells Fargo may need a complete name change. - @GeraldMoczynski
Maybe
Wells Fargo needs to roll out its own wagon and horses during Superbowl
commercials with an "Under New M… https://twitter.com/i/web/status/1060212535532474368 - @GeraldMoczynski
Well
Fargo needs to make some major changes so they stay out of the news for all the
negative.… https://twitter.com/i/web/status/1060212758749331458 - @B2the7
I
have a financial advisor friends whose firm has ties to Wells Fargo, and
they've done just about everything… https://twitter.com/i/web/status/1060212982007787520 - @GeraldMoczynski
Shrewsbury
said Wells needs to ensure it strives for “operational excellence,” avoids “big
mistakes” & be “supe… https://twitter.com/i/web/status/1060213442332758017 - @findTroy
Wells
Fargo needs a "Truth Commission" like what South Africa did after
Apartheid ended. Then staff may have
more faith. - @GeraldMoczynski