Brandchat Notes: BRANDS + REACH
This week’s stats:
33 participants;330 tweets; reach of 660,322
OC What is the MOST important metric
for a brand to monitor to assess how well you reach your audience?
3
Q1 On its own, reach can help you
understand the context for your content. How?
It
tells you how many people are potentially interested in your content based on
targeting capabiliti… https://twitter.com/i/web/status/1085571031950131207 - @MDigitalPatrick
Are
we talking # of impressions, or reach as in which #channels picked up the content/responded to it best? Tha… https://twitter.com/i/web/status/1085571280722628609 - @allisonryder
Reach
has its place, it shows your potential, it’s just hard to gage exactly how
accurate it is so take it with… https://twitter.com/i/web/status/1085571377959038977 - @breepalm
Reach
can give you general idea if your content is on track with your targeted
audience. If you're no… https://twitter.com/i/web/status/1085571494791516160 - @MeetEdgar
#Reach answers the questions: WHO
are you talking WITH? (WITH not to....ENGAGE don't preach.)… https://twitter.com/i/web/status/1085571532854841346 - @michelletweet
3
Q2 Is increasing social reach a game
of who pays the highest price for ads? What non-paid efforts lead to increase
in brand exposure?
Yes
for Paid. For #Organic it is still a matter of who
is investing in #SocialListening, #Authentic #RealTime… https://twitter.com/i/web/status/1085572356867846144 - @michelletweet
Not
necessarily. Other people can help increase influence. By participating with
other people, and their audien… https://twitter.com/i/web/status/1085572650590720003 - @SailorsBen
@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Growing organically as
opposed to paying for a following shows… https://twitter.com/i/web/status/1085572862029819905 - @CyberMindsChat
Yes
and no. Paid will increase impressions and might lead to conversions, but good
organic work (and relationsh… https://twitter.com/i/web/status/1085573117001564162 - @allisonryder
Paying
more and more for ads can just really make a brand look desperate if they’re
not actively trying to engag… https://twitter.com/i/web/status/1085573138723889153 - @debraruh
Q3 What software / tools come to mind
to help you measure a brand's reach and ultimate your brand's digital health?
@FindTroy @Mr_McFly @mariaduron I'm always advocating for @GoogleAnaltyics and Search Console - you
need them,… https://twitter.com/i/web/status/1085574665890942982 - @MDigitalPatrick
I've
used @tweetreachapp for specific URLs/campaigns.
I know we use @SproutSocial but it's been a lonnnng
while… https://twitter.com/i/web/status/1085574993201848321 - @allisonryder
@FindTroy @Mr_McFly @mariaduron @googleanalytics and the analytic tools in each social
platform! they might so… https://twitter.com/i/web/status/1085575178275512320 - @MeetEdgar
The
best source of information is your audience / customer. While getting customer
engagement on a survey or fe… https://twitter.com/i/web/status/1085575189574942723 - @SailorsBen
@FindTroy @Mr_McFly @mariaduron A3: We have weekly KPIs that
we look at for each channel along with dashboards for… https://twitter.com/i/web/status/1085575232470114311 - @B2the7
Q4 How does the conversation about
your brand compare to conversations about your competitors? What do you do with
that information? When should you care and when should ignore?
At
Gil Media Co. we use @SproutSocial to conduct competitive analysis and
report back to our clients how they measure up. - @carlosgil83
It
ALL matters. Any conversation in your "world" is something to pay
attention to. #Competitor audits show you t… https://twitter.com/i/web/status/1085577114521341952 - @michelletweet
From
Hamilton: "We gotta stop 'em and rob 'em of their advantages ... yo let's
steal their cannons." Use what o… https://twitter.com/i/web/status/1085577254346940417 - @SailorsBen
@FindTroy @mariaduron @GeraldMoczynski @Mr_McFly I’m really more concerned about the conversation
around our br… https://twitter.com/i/web/status/1085577458550800384 - @B2the7
Q5 What is your influence? Who is
taking about you or your brand and what kind of impact do they have?
Not
sure what my influence is . . . but people tend to tag me when talking indie
publishing and #snarkyrainbows… https://twitter.com/i/web/status/1085580030636445698 - @Kathrynclang
Steven
Covey talked about your circle of Influence and your circle of concern.
Influence is what you can actual… https://twitter.com/i/web/status/1085580052086042624 - @SailorsBen
@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Current and former clients
talk about… https://twitter.com/i/web/status/1085580173351763968 - @MDigitalPatrick
I’m
as micro mini influencery as they come but I use my platform to promote
positivity, living a positive life… https://twitter.com/i/web/status/1085580233745432577 - @breepalm
A
brand's #influence is its ability to
participate in two-way conversations that lead to positive sentiment (and… https://twitter.com/i/web/status/1085580392890068994 - @michelletweet