Brandchat Notes: BRANDS + RELEVANCY
This week’s stats:
27 participants;427 tweets; reach of
379,839
OC: Tag a brand that you believe is
timeless. Share why you chose them.…
I
consider @LEGO_Group to be a timeless brand
because it is consistently engaging and entertaining. - @thinkdesignvis
This
time of year, we can always p… https://twitter.com/i/web/status/1067813759530356736 - @B2the7
A
timeless brand for me is one that is consistent. You can count on their brand
values + focus . For me, it's… https://twitter.com/i/web/status/1067813841935966208 - @mariaduron
When
I think of Timeless brands I think of brands who have been in the game for a
long time like… https://twitter.com/i/web/status/1067814047209406464 - @debraruh
The
ad industry thought some of their brands were timeless, but... https://t.co/VKdHypwaPg - @Mr_McFly
3
@Swatch.
Oh wait, that was 1985. Sorry. - @GeraldMoczynski
Started
my marketing career as a proposal writer. Realized that building brands was far
more interesting and impactful. @johncloonan
cont:
Started an agency. Sold it off for a corporate gig. I've built over 100 brands
now, no looking back! - @johncloonan
Do
you really want ME to do this, #brandchat?It's a... https://t.co/dxJK6i3hEn - @Mr_McFly
I
fell into advertising and decided I liked it. After working in agencies for 12+
years, I focused on the strate… https://twitter.com/i/web/status/1067816977585135620 - @OKsuziMarketing
3
Q2:
What are your favorite digital marketing tools especially those that
help determine online brand development?
I'd love to find more tools to help folks with branding -
especially authors just starting out. - @Kathrynclang
I'm all about analysis these days. I spend as much time in
Tableau and Excel as I do anything else. - @johncloonan
Well digital branding tools are divided in to four
categories: planning, designing, marketing and evaluating. E… https://twitter.com/i/web/status/1067819487272058881 - @thinkdesignvis
Ok so I have 0 creative skills in… https://twitter.com/i/web/status/1067819581794865153 - @iJoanneDorce
Q3:
How can brand handle or avoid political polarization and manipulation
yet still be relevant?
If
it's not in your place or vision then let it go. Keep your focus on the brand!
- @Kathrynclang
We
have to acknowledge how pervasive politic… https://twitter.com/i/web/status/1067822594177548289 - @Mr_McFly
Not
all brands avoid political polarization, some have a stance and sometimes they
get into trouble for that. I… https://twitter.com/i/web/status/1067822665627561985 - @thinkdesignvis
KEEP
IT SIMPLE - in truth, it is simple, we just invest a lot of energy making it
complicated. Thanks for the… https://twitter.com/i/web/status/1067822822494490629 - @Kathrynclang
Thing
about branding as with any aspect of business you do your risk analysis before
engaging with political mov… https://twitter.com/i/web/status/1067823132235493377 - @Sereneprincess
Q4:
How do you best reflect that your content has been updated and when?
I
think being vocal about positive changes is always welcome anytime that you’re
doing it! - @debraruh
Timing
is everything. Before your audience gets bored with your content. If you sense
there is a disconnect with… https://twitter.com/i/web/status/1067824095449047041 - @Sereneprincess
Repurpose
and make sure it's relevant to the discussion now. The principles may be sound
but it you're talking… https://twitter.com/i/web/status/1067824816202215424 - @mariaduron
Data
analytics is ruling these days in planning and predicting how to update your
content. Brands are increasin… https://twitter.com/i/web/status/1067825514755313666 - @thinkdesignvis
Especially
for anything digital, you can see that people stop engaging. You need to
monitor and actually analyze… https://twitter.com/i/web/status/1067825613438771200 - @OKsuziMarketing
Q5:
What do I need to think about in my Digital Marketing plan for a brand
in 2019?
Planning
is life. Things are moving so fast. If you plan ahead you get to oversee a tone
of stuff wh… https://twitter.com/i/web/status/1067827470332657664 - @iJoanneDorce
Maybe
look into different market. see how Europe and Africa are doing with brand
trends. Brazil also has a strong ad community. Check us out too ;-)
Definitely more diversity talk. - @iJoanneDorce
Definitely more diversity talk. - @iJoanneDorce